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Associate, Data Insights Strategist

2 months ago

New York, New York, United States World of Good Brands Full time
Job Overview

We are seeking a highly motivated and detail-oriented Associate, Insights Strategy to join our team at World of Good Brands. As a key member of our Insights Strategy team, you will play a crucial role in uncovering compelling stories within our rich first-party and syndicated data.

This is an exciting opportunity to combine your creative marketing instincts with your analytical mindset. If you have a curiosity about insights and a desire to learn, we encourage you to apply.

Key Responsibilities
  • Support the Sales Team: Provide research and analytics support to the Sales team, including audience data, site metrics, marketplace insights, and internal consumption data.
  • Competitive Positioning: Assist in refining the competitive positioning of WGB properties relative to other media properties and develop actionable insights to inform general presentations, category stories, and ongoing proposals.
  • Ad Sales Research Strategy: Contribute your knowledge and enthusiasm to aid in developing a competitive ad sales research strategy.
  • Category Research: Collaborate with the Executive Director to assist in executing category research with WGB audiences to support sales and marketing efforts.
  • Audience Reference Materials: Maintain and update audience reference materials on a quarterly basis.
Requirements
  • Experience: 0-4 years of experience in a research or insights role, or relevant coursework/internship experience (preferably in the media space).
  • Understanding of the Digital Media Landscape: A basic understanding or curiosity about the digital media landscape and research specific to the industry.
  • Research Methodologies: Interest in quantitative and qualitative research methodologies and a willingness to develop these skills.
  • Data Types: An eagerness to learn about different data types, including site, social, affiliate/commerce, and experiential.
  • Tools and Software: Familiarity with tools like Comscore, Quantcast, and Google Analytics is a plus, but we are excited to train the right candidate.
  • Attitude and Mindset: An inquisitive mindset and a proactive attitude—we value candidates who are not afraid to ask questions and seek out knowledge.
Benefits
  • Medical Plan: We offer three distinct options under our Aetna medical plan.
  • Dental Coverage: You have a choice of two dental coverage options.

We are proud to offer a comprehensive benefits package, including an open vacation policy, 401k savings, company pension plan, educational reimbursement, parental leave, and health advocate services.