Senior Data Strategist

2 weeks ago

New York, New York, United States Publicis Sapient Full time

About the Role

As a Senior Consultant, Data Strategy at Publicis Sapient, you will be a key contributor to accelerating and driving data-driven transformation (DDT) strategies for clients globally. You will work in partnership with Digital directors, client teams, and practice capability to ensure the agency is an industry leader in digital thinking, execution, and value realization for clients through data-driven solutions.

Key Responsibilities

  • Contribute to the definition of the Digital, Data, and Technology learning agenda
  • Ensure the data strategy and measurement frameworks align and drive client alignment
  • Work with planners, clients, strategy directors, and digital directors to define audience frameworks and data strategies for each brand and overall brand portfolio, tapping into relevant data partners, publishers, and first-party data ecosystems
  • Grow the use of Data Management Platforms (DMPs) and Customer Data Platforms (CDPs) in data-driven use cases, applications in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly first-party and second-party data
  • Support the development of technology-based platforms and applications as a data strategist alongside Publicis Sapient data and tech talent and agency partners
  • Define and support the implementation, measurement, and activation of data-driven use cases
  • Become a trusted technology and data partner to the client, ensuring technology elements fit together, support desired changes, proactively suggest changes to improve data fluidity, reduce data loss, and improve data match rates
  • Work with planners to provide guidance on how data can be utilized to inform annual planning insights and work with the team to help inform how data integration evolves the planning process
  • Support the development of education programs for data for both internal and client audiences
  • Support and provide input into the media partnership strategy based on data strategy needs
  • Be a key contributor in a testing program to continuously try new vendors and partners to improve on data and technology delivery
  • Assist in the execution of data-driven marketing program approaches across agencies, supporting digital directors in the development of data strategies for their clients, setting best practice approaches, and educating planning teams
  • Support data-driven thought leadership agendas for media partners
  • Support the continuous embedding of new data-driven approaches and case studies into the Human Experience Planning framework and agency collateral
  • Support new business pitches and prototyping work

Requirements

  • Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements, and support in translating these into clearly articulated, parcelled-up learning agendas and strategies to accelerate how data and technology supports the maximization of client business outcomes
  • Experience with Adobe Analytics, Adobe Target, Google Analytics, Optimizely, and SiteSpect
  • Knowledgeable about data types, sources, partners, and what defines the quality of data; expert in leveraging data in a media and non-media context for activation, measurement, and strategic applications
  • Excellent storytelling and communication skills, with the ability to simplify complex digital concepts and distill them to their core ideas, themes, insights, and recommendations
  • Architect innovative and highly effective digital marketing strategies, communication plans, and integrated solutions
  • Be a major contributor to a culture of learning in digital tools, case studies, new partners, and techniques
  • High sense of ownership, drive, and agenda-setting
  • Ability to be a key contributor within a team of activation and content creators to brainstorm an initial response to brief and have assisted in refining it
  • Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary
  • Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed

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