Marketing & Communications Director

6 days ago

Washington, Washington, D.C., United States AccorHotel Full time

About the Role:

The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning.

Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.

What's in it for you:

  • Paid Time Off
  • Medical, Dental and Vision Insurance, 401K
  • Employee benefit card offering discounted rates in Accor worldwide
  • Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world
  • Ability to make a difference through our Corporate Social Responsibility activities

Responsibilities:

  • Communications & Media Plan
  • Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
  • Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
  • Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
  • Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
  • Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
  • Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
  • Campaign & Event Management
  • Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
  • Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
  • Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
  • Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
  • Market Research & Analysis
  • Conduct market research to identify consumer preferences, market trends, and competitive landscapes
  • Analyze data from various platforms to provide informed proposal to meet commercial and business goals
  • Review competitors to create in-depth communications strategies to promote all products and service
  • Partner & Industry Engagement
  • Proactively initiate partnerships drive business synergy and reduce costs
  • Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
  • Seek relevant brands for co-branded guest experiences
  • Budgeting
  • Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
  • Responsible to gathering scope and costs for budgeted items related to marketing communications
  • Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
  • Plan and prepare for annual budget submission and presentation
  • Others
  • Comply with hotel and department policies and procedures at all times
  • Assist with any other Sales & Marketing projects as requested
  • Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
  • Recommend new technologies to drive usage of advanced technological tools
  • Strong analytical skills to challenge external stakeholders & develop relevant action plans
  • Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
  • To carry out other duties as and when assigned by the Management of the Hotel

Requirements:

  • Minimum of 5+ years working in Hospitality marketing and e-commerce management
  • Proven ability to build relationships and find new business: prospecting, networking, site inspections and sales calls
  • Excellent knowledge of and ability in Microsoft Office suite required
  • Experience in working in hospitality sales systems (e.g. Opera, Delphi) preferred
  • Excellent communication skills, both written and verbal required
  • Excellent time management and organizational skills
  • Strong interpersonal and problem solving abilities
  • Highly responsible & reliable
  • Ability to focus attention on partnership needs, remaining calm and courteous at all times
  • Must be results oriented with ability to be flexible
  • Positive attitude and supportive, team based approach towards the attainment of the hotel's goals

Strong analytical expertise:

  • data oriented with focus on Tableau, GA4, OTA extranet, media agency reports

Understanding of Distribution:

  • CRS, PMS, connected partners

Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue

Strong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage

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