Strategic GTM Enablement Leader

5 days ago


San Francisco, California, United States Anaplan Full time

Company Overview

At Anaplan, we are a team of innovators who optimize business decision-making through our leading scenario planning and analysis platform, empowering customers to outpace their competition.

Our collective commitment to customer success drives our Winning Culture, where diversity of thought and ideas thrive. We champion leadership, ambitious goals, and fun celebrations of wins.

Supported by strategy-led principles, values, and disciplined execution, you'll be inspired, connected, developed, and rewarded here. Everything that makes you unique is welcome; join us and be your best self.

Job Description

As a key business partner to our global GTM organization, this role prioritizes the success of our GTM teams through extraordinary enablement. The VP GTM Enablement will drive the execution of GTM onboarding, training programs, and learning journeys to support Account Executives and GTM roles.

This individual will be part of the GTM Operations senior leadership team and a key leader within the GTM organization. In collaboration with the GTM Leadership, they will deliver differentiated enablement by:

  • Developing and driving a best-in-class GTM enablement program anchored around our 3-year Business and GTM strategy and transformation.
  • Understanding key business requirements and strategies across different industries and segments to determine impact and value through Enablement Programs.
  • Aligning business needs to specific Enablement Programs from Onboarding to role-based Learning Journeys as key drivers for employee success, continuous learning, and internal career growth.
  • Delivering high-quality Enablement Programs covering sales and GTM operational excellence, tools, and processes that increase performance; specific soft and business skills; and product and industry knowledge to drive development and discernment of salespeople.

Key Objectives

  • Evaluate, build, and drive adoption of plans and processes to ensure optimal use of sales content, sales collateral, and local market resources.
  • Support cross-functional GTM roles in Sales, Customer Success, Presales, and Demand Generation.
  • Role model, drive, and deliver key enablement programs with Sales and GTM leadership.
  • Help develop and drive implementation of the strategy for enablement programs and tools crafted to improve GTM productivity and onboarding process efficiency.
  • Lead a high-performing team focused on design, delivery, effectiveness, continuous improvement, and maintenance of a portfolio of enablement programs, reference materials, and distribution/delivery mechanisms globally.
  • Develop a blended learning model including classroom, webinars, self-paced, and event-based training using conventional and new learning technologies.
  • Provide thought leadership and strategy development in enablement methods and delivery systems to drive innovation, process improvement, and operational excellence.
  • Ensure team employs detailed and meticulous qualitative and quantitative analyses to identify and prioritize enablement needs, define the quantifiable relationship between training and desired outcomes, and measure program effectiveness.
  • Be a subject matter expert in our sales process and methodology.
  • Ensure team members have clarity of purpose, required tools, and an environment conducive to diversity of thought, innovation, and personal/career growth.
  • Develop and activate enhanced, uniform sales methodology platform - drive adoption and accountability across markets and critical internal partners.
  • Lead implementation of playbooks across lines of business to provide GTM roles with tools to confidently prospect, sell, and retain business.

Requirements

  • 15-20 years of GTM, sales enablement, or sales management experience.
  • Bachelor's Degree required, Master's Degree or Instructional Design degree a plus.
  • Executive presence and communication, with ability to influence.
  • Strong strategy development, teamwork, and problem-solving skills.
  • Comfortable presenting in front of large groups.
  • Consistent record of producing and hosting informative events, driving adoption, and measuring program impact.
  • Ability to adjust on the fly to new demands.
  • Demonstrated leadership in delivering results with large-scale, cross-functional teams.
  • Experience working with Learning Management Systems and other related systems and processes.
  • Proven track record of leading and developing high-performance teams.
  • Ability to conduct analyses, interpret results, and effectively communicate insights.


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