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Marketing Social Media Professional
2 months ago
Pima Community College is seeking a highly skilled Marketing Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, engage our diverse community, and promote our programs and events.
Key Responsibilities:- Develop and implement a social media strategy aligned with the College's goals and objectives
- Create and curate engaging content for various social media platforms
- Monitor and respond to followers to foster a positive and active online community
- Plan and execute social media campaigns to promote college events, programs, and initiatives
- Track and analyze social media performance using analytics tools
- Ensure all social media content aligns with the College's brand voice and visual identity
- Work closely with internal departments to support their social media needs
- Stay updated on social media trends, tools, and best practices
- Bachelor's degree in Marketing, Communications, Journalism, or a closely related field
- Three to five years of related experience in social media
- Equivalent combination of certification, education, and experience
- Five plus years of related experience
- Knowledge of SEO and content marketing principles
- Familiarity with graphic design software
- Photography and videography skills
- Experience in higher education or a similar field