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Marketing Social Media Professional

1 month ago

Tucson, Arizona, United States Pima Community College Full time
Job Title: Marketing Social Media Specialist

Pima Community College is seeking a highly skilled Marketing Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, engage our diverse community, and promote our programs and events.

Key Responsibilities:
  • Develop and implement a social media strategy aligned with the College's goals and objectives
  • Create and curate engaging content for various social media platforms
  • Monitor and respond to followers to foster a positive and active online community
  • Plan and execute social media campaigns to promote college events, programs, and initiatives
  • Track and analyze social media performance using analytics tools
  • Ensure all social media content aligns with the College's brand voice and visual identity
  • Work closely with internal departments to support their social media needs
  • Stay updated on social media trends, tools, and best practices
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or a closely related field
  • Three to five years of related experience in social media
  • Equivalent combination of certification, education, and experience
Preferred Qualifications:
  • Five plus years of related experience
  • Knowledge of SEO and content marketing principles
  • Familiarity with graphic design software
  • Photography and videography skills
  • Experience in higher education or a similar field