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Director of Product Marketing and Strategy

2 months ago

Hartford, Connecticut, United States Norstella Full time
Job Description

Job Title: Director of Product Marketing and Strategy

Job Summary:

Norstella is seeking a highly skilled and experienced Director of Product Marketing and Strategy to join our team. As a key member of our marketing organization, you will be responsible for developing and executing product marketing strategies that drive business growth and customer adoption.

Key Responsibilities:

  • Develop and execute product marketing strategies that align with business objectives and drive customer adoption.
  • Collaborate with cross-functional teams, including product, sales, and marketing, to ensure alignment and effective execution of product marketing plans.
  • Conduct market research and analysis to identify trends, opportunities, and competitive threats.
  • Develop and maintain product messaging, positioning, and value propositions that resonate with target audiences.
  • Lead the development of product marketing campaigns, including launch plans, product sheets, and other marketing materials.
  • Measure and analyze the effectiveness of product marketing campaigns and make data-driven decisions to optimize future campaigns.
  • Partner with the demand generation team to develop and execute campaigns that drive pipeline acceleration and customer adoption.
  • Develop and maintain relationships with key stakeholders, including product managers, sales teams, and customer success teams.
  • Stay up-to-date with industry trends and competitor activity to ensure Norstella remains competitive in the market.

Requirements:

  • 5+ years of experience in product marketing, with a proven track record of driving successful product launches and customer adoption.
  • Experience working in a marketing function that serves healthcare, life sciences, or health tech industries.
  • Proven ability to develop and execute product marketing strategies that drive business growth and customer adoption.
  • Strong analytical and problem-solving skills, with the ability to measure and analyze campaign effectiveness.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with product marketing automation tools and technologies.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and growing company in the healthcare industry.
  • A collaborative and supportive work environment.
  • The chance to make a meaningful impact on the company's success and growth.