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Senior Marketing Manager, Programs and Campaigns

1 month ago

Seattle, Washington, United States Highspot Full time
About the Role

We are seeking a highly motivated and experienced Senior Marketing Manager, Programs & Campaigns to join our Community & Customer Marketing team at Highspot. As a key member of our team, you will be responsible for leading the strategy and execution of our marquee user campaigns and events, driving significant business impact and improving customer engagement, retention, expansion, and overall health of our customer accounts.

Key Responsibilities
  • Lead the flawless strategy and execution of Highspot's marquee user campaigns and events, improving customer engagement, retention, expansion, and overall health of our customer accounts.
  • Partner with key executive leaders and stakeholders across the organization to align event objectives and results to critical business strategy.
  • Drive significant business impact through these user campaigns and events, including a renewal influence target, a cross-sell target, a customer adoption and active usage target.
  • Collaborate across the marketing, field, operations, and enablement teams to ensure alignment on customer marketing programs and campaigns.
Requirements
  • At least 6-8 years of prior marketing, demand gen, field marketing, or event-based experience.
  • Team player with a strong desire to learn and an ambitious professional drive.
  • Detail-oriented with strong attention to flawless execution of marketing campaigns.
  • Ability to manage multiple projects in a fast-paced environment and make firm deadlines.
  • Creative problem-solver with a desire to assist in end-to-end execution of events.
  • Strong project management skills with the ability to collaborate with multiple stakeholders.
  • Excellent verbal and written communication and presentation skills.
  • Strong experience with marketing computer software and online applications.
  • Required experience with Salesforce, Marketo, LinkedIn Advertising, and account-based advertising platforms.
About Highspot

Highspot is pioneering the category that is fundamentally changing the way companies increase sales productivity. We are committed to building breakthrough software with a spark of magic. Our goal is to create a culture where everyone feels a deep sense of belonging and is empowered to be an agent of change, with the ability to transform themselves, their workplace, and their world.