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Product Marketing and Programming Manager

2 months ago

Sterling, Virginia, United States ATPCO Full time
Job Overview

Company Overview:
ATPCO serves as the backbone of flight shopping, delivering pricing and retailing data, tools, and services to over 500 airlines, global distribution systems, sales channels, and technology firms. We connect the entire airline community, working collaboratively to establish industry standards for airline distribution and comprehensive technology solutions. With more than 55 years of experience, ATPCO ensures seamless operations across both existing and emerging technologies, facilitating the entire air travel experience.

Employee Benefits:
Our employees enjoy a comprehensive benefits package that includes employer-matched 401(k), group health insurance, wellness programs, paid time off, tuition reimbursement, and a standby flight program, alongside a collaborative work-life balance.

Equal Opportunity Employment:
We consider qualified candidates for employment without regard to race, gender, age, color, religion, national origin, citizenship status, marital status, disability, sexual orientation, protected military/veteran status, gender identity or expression, genetic information, marital status, medical condition, or any other legally protected factor.

Position Summary:

As the Manager of Product Marketing and Programming, you will play a pivotal role in shaping integrated product strategies aimed at enhancing awareness, consideration, and adoption of our offerings. This position involves leading a team of product marketers and driving the strategic approach for launching ATPCO's products and solutions into the market. You will act as the spokesperson and subject matter expert, influencing marketing decisions and further distinguishing our products within the industry.

Key Responsibilities:

  • Provide thought leadership and direction to the product marketing team to ensure the success of our products.
  • Oversee tactical execution planning for product marketing and guide decision-making processes as needed.
  • Support the development of go-to-market strategies by utilizing consumer insights, content marketing, social/web/email platform marketing, account-based marketing, partner marketing, and other relevant tactics.
  • Collaborate with internal teams to create and manage messaging and positioning frameworks, value propositions, and related materials for ATPCO products, enhancing our storytelling and brand visibility.
  • Work with the marketing team to develop engaging event messaging and programming, coordinate with sales for lead generation, and collaborate with product teams to effectively showcase our offerings.
  • Exhibit strong organizational skills to ensure successful end-to-end event programming, focusing on customer relations and demonstrating return on investment.
  • Ensure alignment across divisions to deliver a cohesive program and brand-enhancing events that meet our overall business objectives.

Ideal Candidate Profile:

  • A dynamic marketer who combines discipline with innovative thinking.
  • Experience in product marketing and B2B events and conferences.
  • Exceptional verbal and written communication skills, along with strong presentation abilities.
  • Ability to collaborate effectively with individuals and teams at all organizational levels.
  • Proven leadership skills to manage and inspire a team for optimal performance.
  • Capability to handle multiple projects simultaneously, prioritize effectively, and meet deadlines.
  • Experience in utilizing data to build and present compelling business cases to stakeholders.
  • Strong storytelling abilities, adept at simplifying complex concepts for effective communication.
  • A passion for the airline industry is preferred.
  • A Bachelor's degree in business marketing, communications, or a related field is required.

Salary Range: USD $122,000 - $150,000

Confidentiality Notice:
All information will be kept confidential in accordance with EEO guidelines.