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Product Marketing Manager

2 months ago

Sterling, Virginia, United States ATPCO Full time
Job Title: Manager, Product Marketing and ProgrammingJob Summary

ATPCO is seeking a highly skilled Manager, Product Marketing and Programming to contribute to the overall integrated product strategies to drive awareness, consideration, and adoption of our solutions. This role will assist in leading a team of product marketers while driving the strategy for bringing ATPCO's products and solutions to market.

Key Responsibilities
  • Develop and execute product marketing strategies to drive customer engagement and adoption
  • Lead a team of product marketers to deliver high-quality marketing campaigns and materials
  • Collaborate with cross-functional teams to develop and launch new products and solutions
  • Develop and maintain product messaging, positioning, and value proposition
  • Manage event programming and logistics for ATPCO's annual Elevate conference and customer-focused meetings
  • Develop and execute go-to-market campaigns to drive customer acquisition and retention
  • Measure and analyze campaign effectiveness and provide data-driven insights to inform future marketing strategies
Requirements
  • Proven experience in product marketing and B2B events and conferences
  • Excellent verbal and written communication skills, as well as external-facing presentation skills
  • Ability to work effectively with individuals and teams at all levels of the organization
  • Ability to manage and lead a team to deliver peak performance
  • Ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines
  • Demonstrated ability in using data to build and present business cases to key stakeholders
  • Strong storytelling skills, being able to take complex thoughts and ideas and communicate them effectively
What We Offer

ATPCO offers a competitive salary range of USD $122,000 - $150,000, as well as a comprehensive benefits package, including employer-matched 401(k), group health insurance, and wellness programs.