Senior Vice President of Entertainment Marketing

3 weeks ago


Davie, Florida, United States HardRock Seminole Full time

Job Title: Senior Vice President of Entertainment Marketing

Job Summary:

The Senior Vice President of Entertainment Marketing will be a centralized marketing resource for all properties and business verticals supporting entertainment business development, ticket sales campaigns, entertainment partnership strategy, and umbrella brand initiatives.

Key Responsibilities:

  • Develop and execute revenue-driving marketing initiatives to improve entertainment ticket sales and efficiency surrounding marketing spend.
  • Support brand marketing strategy vis-à-vis entertainment initiatives via budget recommendations and development of comprehensive entertainment marketing and media plans.
  • Collaborate with cross-business vertical teams to drive return on investment against business goals.
  • Work with creative agencies to develop go-to-market sponsorship and entertainment sales pitches.
  • Provide umbrella leadership related to major projects and activations encompassing music and entertainment.
  • Handle client, content provider, and artist relations as needed.
  • Support execution of Hard Rock Cafe entertainment-related initiatives and brand activations.
  • Maintain policies, procedures, and standards relating to entertainment marketing.
  • Stay abreast of current trends and practices within the area of responsibility and communicate pertinent information to management, peers, direct reports, and team members as appropriate.

Qualifications:

  • Strong understanding of the live entertainment and hospitality business.
  • Experience with the Ticketmaster System.
  • Strong organizational and communication skills.
  • Excellent written and oral communication skills, good organizational skills, and attention to detail.
  • BS or BA degree minimum; MBA preferred.
  • Proven track record of developing and executing effective strategies.
  • Strong project management skills with proven ability to handle multiple projects simultaneously and achieve objectives within budget and in a timely manner.
  • Excellent communication and presentation skills.
  • Experience working in a multi-cultural environment, prior overseas work experience a plus.
  • Microsoft Office Skills Required.


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