Senior Vice President of Entertainment Marketing
3 weeks ago
Job Title: Senior Vice President of Entertainment Marketing
Job Summary:
The Senior Vice President of Entertainment Marketing will be a centralized marketing resource for all properties and business verticals supporting entertainment business development, ticket sales campaigns, entertainment partnership strategy, and umbrella brand initiatives.
Key Responsibilities:
- Develop and execute revenue-driving marketing initiatives to improve entertainment ticket sales and efficiency surrounding marketing spend.
- Support brand marketing strategy vis-à-vis entertainment initiatives via budget recommendations and development of comprehensive entertainment marketing and media plans.
- Collaborate with cross-business vertical teams to drive return on investment against business goals.
- Work with creative agencies to develop go-to-market sponsorship and entertainment sales pitches.
- Provide umbrella leadership related to major projects and activations encompassing music and entertainment.
- Handle client, content provider, and artist relations as needed.
- Support execution of Hard Rock Cafe entertainment-related initiatives and brand activations.
- Maintain policies, procedures, and standards relating to entertainment marketing.
- Stay abreast of current trends and practices within the area of responsibility and communicate pertinent information to management, peers, direct reports, and team members as appropriate.
Qualifications:
- Strong understanding of the live entertainment and hospitality business.
- Experience with the Ticketmaster System.
- Strong organizational and communication skills.
- Excellent written and oral communication skills, good organizational skills, and attention to detail.
- BS or BA degree minimum; MBA preferred.
- Proven track record of developing and executing effective strategies.
- Strong project management skills with proven ability to handle multiple projects simultaneously and achieve objectives within budget and in a timely manner.
- Excellent communication and presentation skills.
- Experience working in a multi-cultural environment, prior overseas work experience a plus.
- Microsoft Office Skills Required.
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