MANAGER - LATIN MARKETING
1 month ago
Overview
The Marketing Manager will be responsible for assisting the Latin Business Development department with planning and executing campaigns to grow existing and attract new Latin customers to all Seminole Gaming Casino properties. The role will perform various duties ranging from administrative to operational, making sure that all campaigns, projects and events perform at the highest level of organization and quality possible in order to guarantee the best experience to all stakeholders.
Responsibilities
• Manage Latin marketing programming across all Seminole Gaming properties, including but not limited to on property special events and initiatives and off property brand activations
• Help create comprehensive marketing and media plans, make budget recommendations and support sales solutions for Latin Business development across the entire Seminole Gaming portfolio
• Collaborate with hotel, entertainment and café marketing teams to develop Latin elements into their overall campaign strategies
• Contribute to all plans related to Latin Business development as needed
• Handle key business relationships and third party accounts as needed
• Serves as manager for events including event activities/logistics, action item tracking, pre-event, post-event, and on-site activities
• Maintains policies, procedures and standards relating to casino marketing
• Stays abreast of the current trends and practices within area of responsibility and communicates pertinent information to management, peers, direct reports and team members as appropriate
• Other duties as assigned
Qualifications
• Experience in marketing, public relations, event, project management and/or a related discipline
• Bilingual: English and Spanish speaking required
• Strong understanding of the U.S. Latin market
• BS or BA degree minimum
• Passionate individual willing to immerse him/herself in their work
• Strong project management skills with proven ability to handle multiple projects simultaneously and achieve objectives within budget and in a timely manner
• Ability to foster relationships and maintain connections
• Strong written and oral communication
• Must be detail-oriented and possess excellent organizational skills
• Must be able and willing to work flexible hours to include evenings, weekends and holidays
Work Environment
• Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, second hand smoke and excessive noise.
• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
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