Brand Strategy Coordinator

20 hours ago


Richmond, Virginia, United States BC Ferries Full time
Job Title: Brand Strategy Coordinator

We are seeking a highly motivated and organized Brand Strategy Coordinator to join our team at BC Ferries. As a key member of our brand and customer experience team, you will be responsible for managing the coordination and execution of brand-related initiatives and campaigns.

Key Responsibilities:
  • Support the team with the execution of annual brand-related campaigns
  • Assist with internal and external communications of BC Ferries brand
  • Assist the Manager, Brand Strategy & Creative Services in the development of brand strategy and execution
  • Coordinate brand-related marketing events and promotions
  • Coordinate brand-related research and analytics
  • Liaise with other departments regarding brand guidelines and helps them to use the brand consistently
  • Facilitate updates to brand-related marketing assets such as posters, digital screens and rack cards, on ferries and at terminals
  • Work closely with the creative services team to ensure all materials, advertisements and communications align with the brand's look and feel
  • Assist the department with budget tracking, raising purchase orders and processing invoices
  • Organize and attend meetings on behalf of the Manager and the department
  • Act as the primary coordinator with creative agencies, designers, videographers, photographers, print suppliers and corporate partners
  • Organize and maintain the library of brand assets such as logos, templates, fonts, images and videos, and distribute to teams as needed
Requirements:
  • Bachelor's degree in Marketing, Communications, Business, Advertising, or related discipline
  • 1-3 years of experience in Brand, Marketing, and Advertising


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