Lead Email Marketing Strategist

2 weeks ago

Charlotte, North Carolina, United States Red Ventures Full time
*Este puesto requiere un horario híbrido y se basará en nuestra sede de Fort Mill, SC o en nuestra oficina de NYC (de martes a jueves) y trabajará de forma completamente remota los lunes y viernes cada semana.

Red Ventures está en búsqueda de un Lead Email Marketing Strategist para unirse al equipo de Bankrate.

Como Lead Email Marketing Strategist, serás responsable de la visión y ejecución de la estrategia digital que permite experiencias de cliente excepcionales en el sector de servicios financieros. Las características de estas experiencias no solo ayudan a los consumidores a identificar, evaluar y adquirir los productos financieros adecuados para sus necesidades, sino que también brindan apoyo y educación continua. Colaborarás estrechamente con los equipos de marketing y producto para identificar nuevas campañas de correo electrónico que impulsen la retención y reactivación de clientes existentes, así como para descubrir nuevas soluciones que generen flujos de ingresos adicionales. Todo esto se llevará a cabo en un entorno de inicio, con acceso a investigaciones a través de la organización más amplia.

Responsabilidades:
  • Dirigir nuestro equipo de Email Marketing enfocado en aumentar el valor de vida de nuestros lectores, mediante tácticas como la retención y reactivación de clientes existentes, así como la creación de soluciones adicionales que generen nuevos flujos de ingresos para el negocio.
  • Mantener un entendimiento de los recorridos del consumidor y la capacidad de guiar a los consumidores a través de las fases, especialmente dentro de la retención y reactivación, en más de 5 verticales clave.
  • Utilizar datos y un profundo entendimiento de nuestros usuarios para identificar áreas de optimización, solucionar problemas de funcionalidad y colaborar con otros para desarrollar soluciones que mejoren la experiencia y el rendimiento del producto.
  • Identificar tendencias y oportunidades dentro de la industria de servicios financieros.
  • Priorizar y comunicar desafíos, problemas y oportunidades basados en la lógica empresarial para impulsar las prioridades de marketing.
  • KPI principales: Valor de vida del cliente, ingresos generados a partir del correo electrónico y visitantes recurrentes.
Requisitos:
  • Título universitario preferido en una disciplina relevante o experiencia equivalente.
  • Más de 3 años de experiencia en marketing, con 1-2 años trabajando directamente en CRM, con un profundo entendimiento de la gestión del ciclo de vida del cliente y un historial demostrable de aplicación de estrategias de personalización basadas en datos.
  • Experiencia con plataformas de correo electrónico y CRMs.
  • Capacidad demostrada para acceder, manipular y comprender conjuntos de datos de embudo completo y plataformas técnicas sin supervisión (sql) y construir informes, paneles y visualizaciones relevantes para responder preguntas empresariales (Excel, Tableau, Looker, etc.).
  • Capacidad para aplicar técnicas analíticas fundamentales (segmentación, agrupamiento, correlación, regresión, clasificación, etc.) para mejorar el análisis y descubrir tendencias y relaciones más profundas que determinen acciones a seguir.
  • Fuerte comprensión de los datos de eventos en bruto relevantes y capacidad para rastrear el camino de los datos desde la ingestión hasta la base de datos. Capacidad para construir consultas personalizadas para manipular datos y responder nuevas preguntas que no abordamos en el día a día.
  • Curiosidad intelectual en un paisaje digital en constante cambio para mantenerse al tanto de las tendencias de la industria.
Compensación:
  • Rango de compensación en efectivo: $100,000 - $130,000.
  • Rango de compensación en Nueva York: $125,000 - $162,500
    • *Nota: el salario real se basa en la ubicación geográfica, calificaciones y experiencia.
  • Además, se proporcionan los siguientes beneficios por parte de Red Ventures, sujetos a requisitos de elegibilidad:
    • Cobertura de seguro de salud (médico, dental y de visión).
    • Seguro de vida.
    • Seguro de discapacidad a corto y largo plazo.
    • Cuentas de gastos flexibles.
    • Días de descanso pagados.
    • Pago por días festivos.
    • 401(k) con aporte equivalente.
    • Programa de asistencia al empleado.
    • Programa de beneficios por maternidad/paternidad pagados.
Quiénes somos:

Fundada en 2000, Red Ventures (RV) alberga un diverso portafolio de marcas y negocios líderes en la industria, asociaciones estratégicas y tecnología propia, incluyendo Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges y más. Juntos, RV ayuda a millones de personas en todo el mundo a tomar las decisiones más importantes de la vida, acelera la adaptación digital e innova la experiencia del consumidor en línea al mejorar cada paso del recorrido del consumidor, desde el primer descubrimiento de información, a lo largo del proceso de toma de decisiones, hasta las transacciones.

Ofrecemos salarios competitivos y un programa integral de beneficios para empleados a tiempo completo, que incluye cobertura médica, dental y de visión, días de descanso pagados, seguro de vida, cobertura de discapacidad, programa de asistencia al empleado, plan 401(k) y un programa de licencia parental pagada.

Red Ventures es un empleador que ofrece igualdad de oportunidades y no discrimina a ningún empleado o solicitante por motivos de raza, credo, color, religión, género, orientación sexual, identidad de género/expresión, origen nacional, discapacidad, edad, información genética, estado de veterano, estado civil, embarazo o cualquier otra base protegida por la ley. El empleo en Red Ventures se basa únicamente en el mérito y las calificaciones de una persona.

Estamos comprometidos a proporcionar oportunidades de empleo equitativas a individuos calificados con discapacidades. Esto incluye proporcionar adaptaciones razonables cuando sea apropiado. Si necesita una adaptación razonable para postularse o participar en el proceso de solicitud de empleo o entrevista, comuníquese.

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