Email Marketing and Loyalty Coordinator
7 days ago
Job Description:
Executive Summary:CALPAK is a leading bag company that strives to bring together functionality and the joy of traveling. We are seeking a skilled Email Marketing and Loyalty Coordinator to join our marketing team.
The ideal candidate has 3+ years of experience in lifecycle marketing with a strong focus on email, SMS, push, and loyalty. You will work closely with our Sr. CRM & Loyalty Manager and cross-functional teams to drive incremental traffic and revenue to achieve customer retention goals.
Responsibilities include:
- Executing and launching day-to-day campaigns and flows for retention marketing channels: email, SMS, push, and loyalty programs to boost engagement, traffic, and conversions.
- Collaborating with cross-functional teams to enhance retention strategies to drive improvements in traffic from retention channels and revenue.
- Implementing and refining database segmentation strategies to increase LTV and encourage repeat purchases.
- Supporting the loyalty program by optimizing rewards and benefits to drive repeat purchases and strengthen customer loyalty.
You will have the opportunity to work on various projects and take ownership of your tasks. If you are passionate about digital marketing, data-driven decision-making, and achieving measurable results, we want to hear from you.
Estimated Salary: $75,000 - $95,000 per year.
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