Marketing Director for Games
2 days ago
Major League Baseball's Games & VR Group is seeking a highly skilled Marketing Manager to drive the execution of marketing initiatives for MLB's owned and licensed products across console, mobile, and XR platforms.
Key Responsibilities:- Develop innovative marketing campaigns and executions for MLB Games & VR products, including brand ID, website, packaging, PR/gameplay assets, and advertising materials.
- Manage relationships with first parties, including asset creation and review, platform marketing, and promotions.
- Work effectively with internal teams, including Social, Communications, Multimedia Operations, and Editorial, to ensure seamless execution of campaigns and initiatives.
- Develop product positioning and messaging for key marketing channels, ensuring consistent and engaging voice.
- Manage product budgets, revenue reporting, and business intelligence in conjunction with internal teams.
- Work with License partners to support publishing/marketing efforts across platforms and channels.
- Collaborate with the events team to plan and support live event executions.
- 5+ years of direct experience in video game marketing/publishing.
- Experience with brand management best practices and a suite of tools to successfully bring games to market.
- Strong creative perspective and ability to develop engaging creative executions in various media formats.
- Excellent verbal and written communication and interpersonal skills.
- Ability to synthesize analytics, data reporting, and customer insights into successful marketing strategies.
- Understanding of game and web development, video production, asset creation.
- Excellent business acumen, problem-solving capabilities, and practical approach to getting things done.
- Understanding of consumer-facing events and ability to support live event production.
- A passion for baseball and video games.
Major League Baseball is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer-covered to help employees focus on being their best.
Major League Baseball is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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Marketing Director for Games
3 weeks ago
New York, New York, United States Major League Baseball Full timeJob SummaryMajor League Baseball's Games & VR Group is seeking a seasoned marketing professional to drive the execution of marketing initiatives for MLB's owned and licensed products across console, mobile, and XR platforms. As a Marketing Manager, you will be responsible for developing and implementing innovative marketing campaigns, managing relationships...
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UX Researcher
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UX Researcher
2 weeks ago
New York, New York, United States Rockstar Games Full timeAbout the RoleWe are seeking a highly skilled UX Researcher to join our Publishing team at Rockstar Games. As a UX Researcher, you will play a critical role in supporting our teams to create world-class entertainment experiences.Key ResponsibilitiesPlan and execute research activities for our Publishing teams, including Marketing, Commerce, Online Services,...
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UX Researcher
2 weeks ago
New York, New York, United States Rockstar Games Full timeAbout the RoleWe are seeking a highly skilled UX Researcher to join our Publishing team at Rockstar Games. As a UX Researcher, you will play a critical role in supporting our teams to create world-class entertainment experiences.Key ResponsibilitiesPlan and execute research activities for our Publishing teams, including Marketing, Commerce, Online Services,...
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Marketing Manager, Games and VR
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