Digital Marketing Strategist for Text-Based Games

3 weeks ago


New York, New York, United States Twine Full time
About Twine

We're a leading platform for mission-critical projects, connecting top-tier freelancers with Fortune 500 companies and Silicon Valley startups. With a growing roster of 35,000+ companies and over half a million registered freelancers, we offer a comprehensive solution for freelancing.

Our Mission

We empower creators to thrive in their endeavors by providing a flexible approach to hiring expert freelancers. Our global freelance network offers diverse experts across various fields, including marketing, engineering, and AI.

About the Role

A gaming company specializing in text-based Persistent Browser-Based Games (PBBG) and Role-Playing Games (RPG) is seeking a skilled Digital Marketing Specialist for the launch of their new game. This modern and feature-rich game aims to make a significant impact in the niche market of text-based online games.

Responsibilities:
  • Conduct thorough market research, including competitor analysis, to identify target audience and effective marketing channels
  • Develop a comprehensive marketing plan tailored to the niche market of text-based PBBG/RPG games
  • Create strategies for various marketing channels, including paid advertising, influencer partnerships, and social media campaigns
Requirements:
  • Proven experience in marketing strategy, preferably in the gaming industry or related fields
  • Strong understanding of the PBBG/RPG market and player demographics
  • Excellent research and analytical skills, with the ability to translate data into actionable insights
  • Experience in digital marketing, including social media, influencer marketing, and paid advertising


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