Brand Marketing and Public Relations Coordinator

2 weeks ago


Fort Lauderdale, Florida, United States Innovating Great Minds Inc Full time
Job Overview

Innovating Great Minds Inc. is a prominent Promotions organization seeking creative and collaborative individuals who thrive in a team environment and excel at nurturing relationships with our esteemed clients.

Position Objective

The primary aim of this role is to enhance our clients' brand visibility by designing and implementing effective field marketing initiatives. You will collaborate closely with fellow Marketing Specialists, as well as corporate marketing and sales teams, to bolster sales efforts through various activities such as shows, events, and campaigns. Your marketing acumen will be instrumental in developing and executing strategies that drive demand and boost revenue.

Key Responsibilities

  • Influence sales outcomes by crafting, supporting, and executing field marketing and segment-specific initiatives.
  • Implement marketing campaigns tailored to your area of expertise.
  • Collaborate with diverse corporate and field marketing managers to identify suitable customized programs and strategies for different market segments.
  • Provide coordination and project management to ensure successful execution.
  • Promote events and partner with Account Development to enhance awareness and encourage high attendance and engagement from the target audience.

Qualifications and Skills

  • 1-2 years of experience or training in marketing or sales is preferred, though exceptions may be made for exceptional candidates.
  • Background in customer service or other people-focused roles is advantageous.
  • Outstanding organizational and project management abilities.
  • Excellent communication skills.
  • Capacity to work independently while also contributing effectively in a team setting.
  • Strong desire to achieve success.

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