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Associate Director, US Payer Marketing Strategy

1 month ago

Florham Park, New Jersey, United States AbbVie Full time
Job Summary

AbbVie is seeking an experienced Associate Director to drive market access marketing and pricing strategy for UBRELVY across all payer channels. This individual will be responsible for effectively orchestrating communication and alignment across US Market Access channel teams, as well as serving as the subject matter expert for the UBRELVY Integrated Brand Team.

Key Responsibilities
  • Develop payer positioning and pricing strategy for migraine across all payer channels for highly competitive inline assets.
  • Formulate and adjust Market Access business plans and actions to achieve Migraine Franchise business and financial market access objectives and goals.
  • Ensure Market Access strategic alignment and business priorities.
  • Lead Payer Value Propositions throughout the brand lifecycle by collaborative leadership on HEOR and RWE needs, gaps, and priorities.
  • Proactively monitor and engage on government and/or payer policy that has the potential to affect access to AbbVie's Migraine franchise.
  • Focus on and triangulate market dynamics, constituents' needs, and business priorities to determine best, market-advantaged course of action.
Requirements
  • Bachelor's Degree required.
  • Demonstrated team leadership.
  • Market Access and Marketing experience preferred.
  • Strong knowledge of Health Economics, and Real World Evidence.
  • Customer centric mindset.
  • Strong communication skills.
  • Demonstrated cross-functional experience.
  • Understanding of reimbursement, payer environment, environmental risks and National Account customers valued.
  • Experience in multiple channels and reimbursement modalities valued: buy and bill, retail, specialty, institutional and government.
  • Positive, solutions-oriented attitude.
What We Offer

AbbVie offers a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.