Marketing Manager, Omni Owned Channels

4 days ago

Norwalk, Connecticut, United States Newell Brands Full time
Job Summary:

The Marketing Manager, Owned Channels, is a critical role on the Home Fragrance business, leading Yankee Candle DTC and retail store strategic direction for our Yankee Candle brand. This role will report into Senior Marketing Manager, Owned Channels.

This Manager will build out Owned channel 365 marketing plans, balancing brand-building and revenue generating strategies that engage our consumers and drive conversion online and in-store, with a particular focus on ecommerce and digital. The Manager must work collaboratively across multiple, cross-functional teams, identifying gaps and synergies to ensure a holistic approach to how the brand shows up.

The Manager, Owned Channels will focus on business results delivery and strategic roadmaps, building and optimizing tactical plans to deliver financial metrics in support of core and new product launches in line with Brand Strategies. This team is responsible for driving traffic to Owned Channels, providing a holistic direction for website and in-store initiatives, CRM, and Loyalty, including translating brand language and key visuals into elevated marketing and communications.

Collaborate with CRM team to ideate email / SMS strategy in line with the consumer journey, and Retail team to evolve signage and print tactics. Brand support for Loyalty program, will be a thought partner to the Digital team to help accelerate new users, drive enhancements to the rewards program, inclusive of scaling loyalty ambassador club, exclusives, and first to markets.

Differentiate the Owned channel experience by driving unique programs, including but not limited to key holiday period activations, personalized candles, subscription, and social commerce. Understand the consumer target and consumer journey, particularly for the nuances of our Owned channels. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal.

Leverage eComm and DTC data to improve omnichannel performance. Work across all key functions – Digital Marketing, Yankee Candle Retail and DTC, Sales, Finance, Legal – as well as centralized support teams to drive profitable sales for Yankee Candle, WoodWick and Chesapeake Bay Candle Brands. Partner with Global brand marketing team to ensure US strategy aligns with product launches and revenue targets.

Key Responsibilities:
Supports execution of Owned Channel activation, adapted from global creative assets. Partners with the brand leadership team to help deliver against US P&L goals for Owned Channels. Partners with the US brand leadership team to build annual brand marketing and business plans for Owned channels business. Leverages owned channel analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf; improves in market assortment. Partner with DTC and center digital marketing team to create plans to optimize performance marketing investments to drive qualified new traffic. Supports team to deliver ROI on events, advertising, and projects; leverages data and an ROI mindset to select projects. Partners with sales/DTC/retail leaders to recommend enhancements to the promotional plan. Responsible for deeply understanding key competitors' priorities and price/promotion strategy. Understands consumer target and ensures everything serves the consumer target.

  • Loyalty Experience Manager

    3 weeks ago

    Norwalk, Connecticut, United States Newell Brands Full time

    Job OverviewNewell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Yankee Candle, WoodWick, and Chesapeake Bay Candle. We are seeking a highly skilled and experienced Associate Manager, Loyalty Experience to join our team.ResponsibilitiesDevelop and execute a strategic and consumer insight-driven...

  • Senior Brand Marketing Manager

    6 days ago

    Norwalk, Connecticut, United States Priceline Long Distance LLC Full time

    About the RoleWe are seeking a highly skilled Senior Brand Marketing Manager to join our team at Priceline Long Distance LLC. As a key member of our marketing team, you will be responsible for developing and executing culturally resonant, breakthrough creative campaigns to drive long-term brand equity and customer growth.Key ResponsibilitiesArchitect...

  • Assistant Manager

    2 weeks ago

    Norwalk, Connecticut, United States Foot Locker Full time

    Job Title: Assistant ManagerAt Foot Locker, we're looking for a talented and motivated Assistant Manager to join our team. As an Assistant Manager, you will play a key role in leading our store team to deliver exceptional customer service, drive sales, and maintain a positive and inclusive work environment.Responsibilities:Coaching and motivating your team...

  • Abercrombie Kids Store Associate

    4 weeks ago

    Norwalk, Connecticut, United States Abercrombie Kids Stores Full time

    Job Title: Key Holder - Part TimeAbercrombie & Fitch Co. is seeking a Key Holder - Part Time to join our team at Abercrombie Kids Stores. As a Key Holder, you will be responsible for providing exceptional customer service, driving sales, and leading associates in daily tasks.Key Responsibilities:Provide outstanding customer service by anticipating and...

  • Abercrombie Kids Store Associate

    3 weeks ago

    Norwalk, Connecticut, United States Abercrombie Kids Stores Full time

    Job SummaryWe are seeking a highly motivated and customer-focused individual to join our team as a Key Holder (Part Time) at Abercrombie Kids Stores. As a Key Holder, you will be responsible for providing exceptional customer service, driving sales, and leading associates in daily tasks.Key ResponsibilitiesProvide outstanding customer service by anticipating...

  • Digital Marketing Director Position

    3 weeks ago

    Norwalk, Connecticut, United States Stew Leonard's Full time

    Digital Marketing Director Job SummaryStew Leonard's, a family-owned and operated fresh food store, is seeking a Digital Marketing Director to drive, manage, and execute digital marketing efforts to support its retail stores and e-commerce sites. The ideal candidate will develop and execute a comprehensive digital marketing strategy aligned with Stew...

  • Treasury Manager

    3 weeks ago

    Norwalk, Connecticut, United States Newell Brands Full time

    Job OverviewNewell Brands is seeking a skilled professional to join its capital markets team, responsible for managing currency exposure, capital planning strategy, debt, liquidity, and rating agency relationships.ResponsibilitiesMonitor capital markets and economic data, providing senior management with regular analysis, market updates, and emerging...

  • Sales Associate

    1 day ago

    Norwalk, Connecticut, United States Chico's FAS Full time

    Job Summary:We are seeking a highly motivated and customer-focused Sales Associate to join our team at Chico's FAS. As a Sales Associate, you will be responsible for providing exceptional customer service, promoting a customer and product-focused sales culture, and maintaining a great store environment.Key Responsibilities: Drive sales growth by utilizing...

  • Senior Account Executive

    2 weeks ago

    Norwalk, Connecticut, United States Hearst Full time

    Unlock Your Potential as a Senior Account Executive at HearstWe are seeking a highly motivated and results-driven Senior Account Executive to join our team at Hearst. As a Senior Account Executive, you will be responsible for developing and managing a sales pipeline, maintaining ongoing business relationships with key advertisers, and promoting compelling...

  • Keyholder (PT) - The SoNo Collection

    3 weeks ago

    Norwalk, Connecticut, United States UNTUCKit Full time

    Job OverviewWe are seeking a highly motivated and experienced Part Time Keyholder to join our team at The SoNo Collection in Norwalk, CT. As a Keyholder, you will be responsible for creating a cohesive work environment that inspires engagement of associates, possessing the UNTUCKit CORE values, and ensuring high levels of customer satisfaction through...

  • Retail Sales Associate

    6 days ago

    Norwalk, Connecticut, United States Talbots Full time

    About the RoleWe are seeking a highly motivated and fashion-forward Retail Sales Associate to join our team at Talbots. As a key member of our sales team, you will be responsible for providing exceptional customer service, building strong relationships with our customers, and driving sales growth through effective merchandising and visual presentation.Key...

  • Sales Associate

    4 weeks ago

    Norwalk, Connecticut, United States Chico's Full time

    Job Title: Sales AssociateWe are seeking a highly motivated and customer-focused Sales Associate to join our team at Chico's FAS, Inc.Job Summary:The Sales Associate is responsible for providing exceptional customer service, promoting a customer and product-focused sales culture, and driving sales growth in our store.Key Responsibilities:Meet and exceed...

  • Senior Market Research Manager, Creative Excellence

    7 hours ago

    Norwalk, Connecticut, United States Ipsos Full time

    Job OverviewAs a Senior Market Research Manager, Creative Excellence, you will play a crucial role in managing and executing advertising research projects at various stages of the development cycle for leading brands across diverse industries. Your collaboration with the broader team will be key in uncovering and communicating key insights and actionable...

  • Sales Associate

    2 days ago

    Norwalk, Connecticut, United States Chico's Full time

    Job Summary:The Sales Associate - Customer Experience Expert will be responsible for providing exceptional customer service and driving sales growth in our fashion-forward stores. This role requires a strong passion for delivering a personalized shopping experience and a keen eye for detail in maintaining a visually appealing store environment.Key...

  • Director of Market Data and Analytics

    1 month ago

    Norwalk, Connecticut, United States FactSet Full time

    Job DescriptionJob Summary:We are seeking a highly experienced and skilled Director to lead our Market Data and Analytics team. As a key member of our leadership team, you will be responsible for driving the development and growth of our Market Data and Analytics business.Key Responsibilities:Develop and execute a comprehensive strategy for Market Data and...

  • Senior Account Executive

    4 weeks ago

    Norwalk, Connecticut, United States Hearst Full time

    {"title": "Senior Account Executive", "description": "Unlock Your Sales PotentialAre you a results-driven sales professional looking to leverage your skills in a dynamic and growing industry? Do you thrive in a fast-paced environment where no two days are the same? We're seeking a talented Senior Account Executive to join our team at Hearst Connecticut Media...

  • Restaurant Operations Manager

    2 weeks ago

    Norwalk, Connecticut, United States Wendy's Full time

    Why Wendy'sAs a General Manager at Wendy's, you will be responsible for leading a team of restaurant staff to deliver exceptional customer service and drive sales growth. You will be trained in Wendy's procedures, standards, and values, and will be expected to maintain a clean and safe working environment.What you can expectYou will be provided with a...

  • Food Market Team Member

    5 days ago

    Norwalk, Connecticut, United States Wegmans Food Markets Full time

    Job OverviewAt Wegmans Food Markets, we're committed to delivering exceptional customer experiences and creating a positive impact in our communities. As a Team Member, you'll play a vital role in helping us achieve our mission by providing outstanding service, building strong relationships with customers, and contributing to a collaborative and inclusive...

  • Solutions Marketing Creator Intern

    5 days ago

    Norwalk, Connecticut, United States Lumen Technologies Full time

    About LumenLumen is a leading technology company that connects the world by empowering businesses to grow through seamless data and application connectivity. Our mission is to build a culture of teamwork, trust, and transparency, where people power progress.Job SummaryWe are seeking a highly motivated and creative Solutions Marketing Creator Intern to join...

  • Accounting Manager

    4 weeks ago

    Norwalk, Connecticut, United States ApTask Full time

    About the RoleWe are seeking an experienced Accounting Manager to lead our financial operations team. As a key member of our organization, you will be responsible for ensuring the accuracy and timeliness of our financial reporting, as well as supervising a team of accountants.Key ResponsibilitiesLead the month-end close process and prepare financial reports...