Marketing Intelligence Lead

2 days ago

Washington, Washington, D.C., United States Meltwater Full time

The Marketing Intelligence Lead role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future.

We are seeking a Market & Competitive Intelligence specialist who will play a critical role in the success and growth of Meltwater. As a key member of our team, you will help ensure that our products are being presented in the best light to our existing and target customers, and that our internal teams are fully up to date on how our solutions stack up in the market.

Key responsibilities include:

  • Track top tier and trade news impacting Meltwater, competitors, and the market.
  • Collaborate with M&CI manager to update competitive assets including battle cards, competitive research and presentations.
  • Incorporate competitive intelligence into product release messaging across our product suite.
  • Manage and maintain sales and marketing assets that contribute to revenue generation from both prospects & customers.
  • Collaborate with the global Product Marketing team, including other team members responsible for messaging, content production, competitive intelligence, and customer communication.
  • Partner with key stakeholder groups - customers, sales/customer success, field marketing, partnerships, product, and engineering - to ensure alignment in expectations between all groups.
  • Coordinate product launches and releases, including the creation and completion of messaging and sales enablement materials for internal and external use.
  • Contribute to messaging development to inform sales and customers of changes in the product that will have an impact on the way that our product brings value to customers.

The ideal candidate will have at least 5 years of experience in Product Marketing, Sales Enablement and Market & Competitive Intelligence at a SaaS or social media company.

A strong understanding of the trends and technology helping to shape the Marketing, PR, Communications and social media landscape is essential.

You should also possess excellent verbal and written communication skills, as well as external-facing presentation skills.

We offer a salary range of $120,000 - $180,000 per year, depending on experience.

Additionally, we provide excellent medical, dental, and vision options, flexible paid time off, and ongoing professional development opportunities to elevate your career.

Meltwater is an equal opportunity employer and welcomes applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.

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