Intelligence and Insights Manager
1 day ago
The Intelligence and Insights Manager will play a pivotal role in driving market growth by developing and executing comprehensive market, competitive, and customer intelligence programs.
- Provide actionable insights that inform business decisions and align with corporate strategy.
- Develop processes to collect, analyze, and report quantitative and qualitative intelligence information, improving decision-making capabilities.
- Design surveys, interviews, focus groups, and usability studies to gather valuable data from external partners or internal stakeholders.
- Create delivery mechanisms to present comparison grids, competitive profiles, and dashboards, enabling informed decision-making.
- Conduct research to identify opportunities for growth markets and new segments based on market size and potential.
- Manage projects and select third-party vendors for primary and secondary research, ensuring high-quality outcomes.
- Establish a notification system to alert contributors of changes in market forces, regulations, and competitive landscape.
- Produce and update executive MI Bulletins, containing key metrics and KPIs, to facilitate strategic planning.
- Strategize to deliver competitive intelligence in real-time and have dedicated staff available to support sales resources.
- Minimum 7-10 years of experience in this field, with expertise in Contact Center and Customer Experience.
- Proven track record in corporate marketing, marketing strategy, and marketing operations, with a focus on competitive analysis.
- Experience with AI technology and related CI tools and approaches, as well as sales enablement and operations, product and solution marketing, and customer support within an IT environment.
- Strong analytical and research skills, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams.
- Data analysis tools and statistical packages, with a passion for staying ahead of market trends.
- Bachelor's degree in business, marketing, statistics, or a related discipline, with an MBA preferred.
$132,800 - $179,300 per annum, plus target sales incentive and benefits.
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