Media Analytics Director

2 days ago


New York, New York, United States VEVO Full time
Job Title: Director of Media Analytics & Campaign Measurement

We are seeking a highly skilled Director of Media Analytics & Campaign Measurement to lead our efforts in understanding client measurement needs, building solutions, and driving campaign effectiveness.

About the Role:
  • Drive analytical insights and strategic thinking on media performance and campaign measurement, using data to inform media plans and optimize strategies.
  • Oversee the development of media reporting strategies, measurement frameworks, and analytics models, including setting measurement KPIs and conducting regular analyses.
  • Collaborate with internal teams to synthesize insights into actionable strategies and drive campaign optimization.
  • Act as a resource for clients regarding media strategy and performance, providing recommendations for campaigns focused on full-funnel measurement.
  • Develop comprehensive consumer profiles through data integration, privacy & compliance, attribution modeling, and personalization.
Requirements:
  • 8+ years of experience in media analytics, with expertise in digital campaign measurement and optimization.
  • Experience with B2B marketing, as well as cross-channel measurement and attribution.
  • Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools.
What We Offer:
  • Competitive compensation and benefits packages.
  • Premier access to music content and new releases of original media content.


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