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Digital Analytics Director

2 months ago

New York, New York, United States Horizon Media Full time
Horizon Media LLC Seeks a Director of Digital Analytics

We are looking for a highly skilled Director of Digital Analytics to join our team in New York, NY. As a key member of our Business Intelligence team, you will be responsible for ensuring that our data is properly automated and transformed for use.

Key Responsibilities:

  • Collaborate with media and planning teams to understand client business needs and media objectives
  • Work with brand strategy and media teams to understand business objectives
  • Assist in leveraging vast amounts of data, synthesizing it, and building models and data visualizations to inform media decisions
  • Coach and mentor junior staff, supervise, train, and manage Junior Analysts, Analysts, and Senior Analysts on the team
  • Manage client expectations successfully throughout the engagement and suggest models to better analyze client data and optimize KPIs
  • Innovate to create novel Multi-Touch Attribution models, Media Mix Modeling techniques to forecast budget, allocate media, analyze media reach and frequency, and recommend market testing, A/B testing to clients
  • Create new and custom solutions for clients
  • Build SQL databases to gather data for statistical models and machine learning algorithms
  • Collaborate across teams to ensure data is captured accurately in the database
  • Build client-facing data visualizations for live dashboards in Tableau and other data visualization software

Requirements:

  • Bachelor's degree in Statistics, Analytics, Marketing Intelligence, or related field
  • 3 years of related experience
  • Proficiency in Python or R, SQL-based scripting, media platform experience (DCM, Google Analytics, and Search Ads 360, DART, Omniture)
  • Statistical and machine learning algorithms (using regression, classification, forecasting yield models)
  • Mobile, social, tablet measurement approaches, and understanding of role of multitouch attribution in media evaluation
  • Designing A/B tests and understanding of Marketing Mix Models (MMM) and MultiTouch Attribution (MTA)
  • Tableau and AWS cloud services (S3, Redshift)

Salary: $170,000-$190,000 per year. Must have authority to work permanently in the U.S.