Marketing Manager

3 weeks ago


Boston, Massachusetts, United States Boston Globe Media Partners Full time
Job Description

As a key member of the Boston Globe Media Partners team, you will play a pivotal role in shaping and executing our brand and consumer marketing strategies to enhance brand awareness, drive engagement and conversion, and foster brand loyalty within our markets.

You will collaborate cross-functionally to develop and implement innovative marketing initiatives for our sub-brands, leveraging our top-notch news coverage and content to find and engage new readers.

The ideal candidate is a driven, collaborative, and results-oriented individual with an interest in all aspects of marketing, including brand, consumer, and digital marketing across mediums.

Key Responsibilities:

  • Develop and execute comprehensive brand and consumer marketing strategies specific to awareness, acquisition, engagement, and retention with varied business goals to strengthen positioning and drive brand equity.
  • Collaborate cross-functionally with internal teams, including newsroom, product, sales, and creative, to align brand strategies with overall business objectives.
  • Oversee our presence in growth markets, partnering with market research and conducting analysis to identify opportunities for expansion and growth.
  • Manage brand campaigns from conception to execution, ensuring seamless integration across all marketing channels and touchpoints.
  • Monitor and analyze key performance metrics to measure the effectiveness of brand marketing efforts and make data-driven decisions for optimization.

Requirements:

  • 8+ years of experience in brand and consumer marketing, including awareness, engagement, acquisition, retention, with a proven track record of developing and executing successful brand strategies and growth in key markets.
  • Experience leading multiple cross-functional projects successfully in a fast-paced environment.
  • In-depth knowledge of growth markets and experience in expanding brand presence in diverse geographic regions.
  • Excellent analytical skills and the ability to interpret data to drive strategic decision-making.
  • Strong leadership abilities and a creative thinker with a strategic mindset and a passion for storytelling.

Boston Globe Media Partners is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.


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