Associate Manager, Consumer Insights

3 weeks ago


Boston, Massachusetts, United States Ocean Spray Full time
About the Role

We are seeking a highly skilled Associate Manager to join our Consumer Insights & Strategic Planning team at Ocean Spray. As a key member of our team, you will play a critical role in the development and execution of our brand strategy, working closely with cross-functional teams to drive consumer-centric brand strategies and identify big ideas that drive significant growth to the business.

Key Responsibilities
  • Support key stakeholders through the insight discovery and validation process, providing strategic business partner to the Ocean Spray Beverage business unit.
  • Identify and analyze consumer, customer, and market trends to provide insights that drive business growth.
  • Develop and establish annual learning plans for the business unit, ensuring that it is linked to strategic issues that drive towards growth.
  • Manage relationships with various agency and research partners to improve quality and impact of insights.
  • Manage the Consumer Insights & Strategic Planning budget process, including managing contracts and invoices through the internal system.
Requirements
  • Bachelor's Degree
  • 3+ years of relevant experience, ideally with some research agency experience, with: Consumer brand planning/innovation/brand/insights, Consumer research working across a range of methodologies (quant & qual), POS/Syndicated data systems (such as Circana, Nielson, NPD) to inform decision making, Managing/co-managing projects, Cross functional teams, and establishing strong partnership both internally as well as externally.
  • Must demonstrate both analytical AND creative thinking abilities.
  • Must be highly creative, innovative and consumer-minded.
  • Strong communicator (verbal and written).
  • Ability to tell a story and simplify complex data in a few meaningful slides.
About Us

Ocean Spray is a farmer-owned cooperative where everyone rolls up their sleeves to get the job done. We value what makes us unique and strive to connect our farms to families for a better life by living our values: Grower Mindset, Sustainable Results, Integrity Above All, and Inclusive Teamwork.



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