Associate Director, Consumer Insights and Strategy

2 days ago


Boston, Massachusetts, United States Ocean Spray Full time
About the Role

We are seeking a highly skilled Associate Manager, Consumer Insights and Strategic Planning to join our team at Ocean Spray. As a key member of our Insights team, you will play a critical role in the development and execution of our brand strategy by supporting key stakeholders through the insight discovery and validation process.

Key Responsibilities
  • Collaborate with cross-functional teams to drive consumer-centric brand strategies and present forward-thinking consumer trends.
  • Develop and establish annual learning plans for business units, ensuring they are linked to strategic issues that drive growth.
  • Utilize and mine syndicated data sources to provide data-driven understanding of the category and consumer.
  • Manage relationships with agency and research partners to improve quality and impact of insights.
  • Manage the Consumer Insights and Strategic Planning budget process, including contract and invoice management.
Requirements
  • Bachelor's degree in a relevant field.
  • 3+ years of experience in consumer brand planning, innovation, brand insights, or a related field.
  • Proven experience in research agency work, with expertise in consumer research, POS, and syndicated data systems.
  • Strong analytical and creative thinking abilities, with the ability to tell a story and simplify complex data.
  • Excellent communication and partnership skills, with the ability to work with cross-functional teams and external partners.
What We Offer
  • A comprehensive insurance package, including health, dental, and vision insurance.
  • A 401(k) plan with up to 6% company matching and additional discretionary match at year-end.
  • Short-term incentive and performance bonuses.
  • Flexible scheduling options and vacation pay.
  • Access to LinkedIn Learning and tuition assistance programs.
  • Employee discounts and charitable giving opportunities.
About Us

Ocean Spray is a farmer-owned cooperative, where we value what makes us unique and strive to connect our farms to families for a better life. We live by our values: Grower Mindset, Sustainable Results, Integrity Above All, and Inclusive Teamwork.



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