Digital Marketing Analyst

3 weeks ago


Boston, Massachusetts, United States VUE Health Insights Full time

Job Title: Contractor, Digital Marketing Analyst

Job Summary: We are seeking a skilled Digital Marketing Analyst to join our team at VUE Health Insights. As a key member of our team, you will be responsible for implementing and managing data workflows for customer reporting, utilizing Business Intelligence tools for data visualization and reporting.

Key Responsibilities:

  • Implement and automate data workflows for customer reporting, integrating data from diverse sources to streamline operations.
  • Lead the technical integration and management of third-party tracking tools and platforms for comprehensive campaign analysis and optimization.
  • Oversee and direct vendors supporting email and web development from a technical perspective, ensuring alignment with project goals.
  • Implement and troubleshoot advertiser assets, first-party and third-party tracking.
  • Design and develop websites and landing pages, ensuring usability, responsiveness, and adherence to best practices.

Requirements:

  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Proven experience in digital marketing, web development, and data management.
  • Strong technical skills in display ad management platforms (e.g. Google marketing Platform, Double Verify), email marketing tools, and web development languages (HTML, CSS, JavaScript).
  • Experience in implementing and managing data workflows for customer reporting, utilizing BI tools for data visualization and reporting.
  • Excellent problem-solving skills with the ability to translate data into actionable insights.
  • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple projects simultaneously.
  • Knowledge of server-side scripting languages (e.g., PHP, Python) and database management systems (e.g., SQL).

About VUE Health Insights: VUE Health Insights is a leading provider of healthcare insights and analytics solutions. We are committed to delivering high-quality solutions that meet the evolving needs of our clients.



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