Vice President, Digital Marketing Strategy
1 week ago
We are seeking an experienced digital marketing expert to lead our owned channel marketing efforts. This role will be responsible for developing and executing a website strategy that aligns with our business objectives.
Key Responsibilities- Develop and execute a website strategy that drives engagement and conversion
- Lead the creation and execution of organic social media content across platforms
- Manage the use of social media management platforms, including Hearsay and Sprinklr
- Track and analyze the performance of social media campaigns
- Utilize social listening tools to monitor brand mentions and sentiment
- 7-10 years of experience in digital marketing, with a strong background in website strategy and analytics
- Proven experience in developing and executing digital content strategies
- 5 years of experience in organic social media and executing organic social strategy
- Bachelor's degree in Marketing or Communications
- Strong communication and copywriting skills
- Highly organized and entrepreneurial, with a strong drive for client service
RBC is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, providing personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis.
We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries.
We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work.
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