Digital Marketing Strategist

4 weeks ago


New Orleans, Louisiana, United States Capital City Press Full time
Job Summary:
We are seeking a highly motivated and results-driven Digital Marketing Strategist to join our team at Capital City Press. The ideal candidate will possess a deep understanding of digital marketing strategies, exceptional communication skills, and a proven track record of driving growth through innovative digital marketing solutions.

Key Responsibilities:
Develop a comprehensive understanding of our products/services, target audience, and industry trends to identify new business opportunities.
Research and identify potential clients and strategic partners using a combination of market analysis, digital marketing tools, cold outreach, and participation in industry events.
Build and maintain strong relationships with prospective clients and partners, tailoring digital marketing strategies to meet their specific needs.
Collaborate with cross-functional teams, including digital marketing specialists, sales, and product development, to create customized proposals and presentations.
Utilize digital marketing techniques, such as SEO, SEM, social media marketing, email marketing, and content marketing, to enhance lead generation and conversion.
Develop and deliver persuasive sales pitches and presentations that effectively communicate the value of our products/services and digital marketing expertise.
Manage the entire sales cycle, from lead generation and qualification to contract negotiation and successful deal closure.
Create and execute strategic business development plans that integrate digital marketing strategies to expand our client base and market reach.
Monitor and report on digital marketing and sales activities, pipeline, and results, providing regular updates to management.

Requirements:
Bachelor's degree in business, marketing, or a related field.
Proficiency in digital marketing techniques and tools, including SEO, SEM, social media advertising, email marketing, and analytics.
Exceptional communication and presentation skills, with the ability to convey complex digital marketing concepts clearly and persuasively.
Analytical mindset with the ability to assess market trends, competitor strategies, and digital marketing performance.
Self-motivated and proactive individual who can work independently and collaboratively.

Salary:
Commensurate with experience.

Benefits:
Medical, dental, vision, Life, Short Term Disability (STD), Long Term Disability (LTD), Paternity Leave, PTO and 401k Retirement Savings company match.

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