Brand Manager

4 days ago


Parsippany, New Jersey, United States B&G Foods Full time
Brand Manager Job Description

The Brand Manager is a key role within B&G Foods, responsible for driving the success of our largest grocery brands. This position requires a strategic thinker with a passion for marketing and a proven track record of delivering results.

Key Responsibilities:
  • Develop and execute marketing strategies to drive sales and market share growth
  • Lead cross-functional teams to launch new products and initiatives
  • Manage business analytics and forecasting to inform marketing decisions
  • Develop and implement consumer and shopper marketing programs
  • Manage marketing and advertising budgets to achieve brand objectives
  • Develop long-term growth strategies and annual marketing plans
  • P&L ownership and cost-improvement initiatives
  • Work closely with Sales Management to implement and analyze trade promotions
  • Analyze and monitor brand and category performance using internal and external data
Requirements:
  • Minimum 5 years of marketing experience in consumer products, preferably in food
  • Experience with packaging design, advertising, and other marketing materials
  • Strong business acumen and knowledge of industry and retail landscape
  • Leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills
  • Ability to analyze and interpret data to make sound business recommendations
  • Ability to work in a fast-paced, resource-limited environment
  • Microsoft Suite proficiency and strong communication skills

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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