Brand Director
4 days ago
At B&G Foods, we're seeking a talented Brand Manager to join our team. As a key member of our marketing team, you'll be responsible for driving business growth and developing long-term strategies for our portfolio of grocery brands.
Key Responsibilities:
- Develop and execute annual marketing plans and 3-5 year strategic plans to drive business growth and profitability.
- Lead cross-functional teams to launch new products, manage packaging changes, and implement cost-saving initiatives.
- Manage business analytics, forecasting, and planning to inform marketing decisions.
- Develop and implement consumer and shopper marketing programs to drive sales and brand awareness.
- P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.
Requirements:
- Minimum 5 years of marketing experience in consumer products, preferably in food.
- Experience with packaging design, advertising, and other marketing materials.
- Strong business acumen and knowledge of the industry and retail landscape.
- Leadership skills, problem-solving, project management, analytical, organizational, and strategic thinking skills.
- Ability to analyze and interpret Nielsen/IRI data to inform business decisions.
What We Offer:
B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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