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Digital Marketing Manager

1 month ago

Parsippany, New Jersey, United States Midea Full time
Job Title: Digital Marketing Manager

Midea Group, a leading home appliance brand, is seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads or sales.

Key Responsibilities:
  • Develop and execute digital marketing strategies to increase brand awareness and drive traffic.
  • Manage digital channels, including website, email, social media, SEO, SEM, display advertising, and content marketing.
  • Create and manage engaging content for digital channels, including website, blog posts, social media, email campaigns, and more.
  • Collaborate with the ecommerce team to communicate and maintain an up-to-date marketing calendar.
  • Optimize website content, navigation, and conversion funnels to enhance the user experience and drive desired actions.
  • Implement personalized marketing campaigns based on consumer insights derived from 1P data.
  • Analyze digital marketing efforts and provide regular reports and insights on performance metrics.
Requirements:
  • 4-year undergraduate degree.
  • 5 years of digital marketing and/or related experience.
  • Demonstrate ability to think strategically, research trends, and execute.
  • Experience with digital campaigns, social media, influencers, and SEO.
  • Strong analytical skills and reporting metrics and performance.
  • Strong written and oral communication skills.
  • Resilient, with a can-do attitude.
  • Ability to self-manage projects and thrive in a fast-paced environment.

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.