Brand Marketing Manager

3 days ago


Parsippany, New Jersey, United States Ferrero Full time
About Ferrero

Ferrero is a family-owned company with a progressive and global outlook, renowned for iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a presence in over 50 countries and products sold in more than 170, Ferrero's global reach continues to grow. Our success is built on the dedication of 40,000 employees who prioritize care and quality in crafting a business, careers, and brands we are proud of.

About the Role

We're seeking a visionary Brand Manager to drive the growth of our chocolate brands. This role requires a strategic thinker with creative brilliance to develop impactful campaigns and drive innovation. If you thrive on developing unforgettable marketing strategies, this role is for you.

As our Brand Manager, you'll be responsible for guiding our products from concept to market with exceptional marketing execution. You'll collaborate with top creative agencies to craft impactful campaigns that resonate across every touchpoint. Your keen eye for detail, strong analytical skills, and innovative mindset will be crucial in shaping the future of our iconic brands.

Main Responsibilities
  • Conduct in-depth market, competitive, and brand analysis to inform brand strategy within the fast-moving consumer packaged goods category.
  • Analyze business and brand results to ensure strategies are working and objectives are being realized, recommending course correction where necessary.
  • Prepare and create engaging, meaningful, and persuasive presentations.
  • Manage the brand marketing budget and lead innovation development with cross-functional teams.
  • Lead agency partners in creative development, asset development, and execution of consumer and shopper activation.
  • Ensure coherency across all consumer and shopper touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications.
Requirements
  • Bachelor's Degree required; Master's degree in Business is a plus.
  • 5+ years' experience in consumer-packaged goods brand marketing.
  • Ability to lead internal and external partners in brand/business initiatives with proven results.
  • Knowledge of relevant Consumer & Shopper insights.
  • Ability to create impactful business presentations and craft the story using analytics.
  • Mastered knowledge of IRI/Nielson, resulting in an overall understanding of category analytics.
How to be successful at Ferrero

At Ferrero, we prioritize consumers, quality, and care in everything we do. To be successful, you'll need to be consumer and product centric, dedicated to crafting brilliant results for consumers around the world. We're committed to building a diverse and inclusive culture where all employees feel welcomed and appreciated, with equal opportunities for success.

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