Brand Strategy Director

3 days ago


Boston, Massachusetts, United States Boston Consulting Group Full time
Brand Strategy Director

Join Boston Consulting Group as a Brand Strategy Director and take on a leadership role in shaping the company's brand architecture and portfolio management strategy. As a key member of the Brand & Creative Strategy team, you will be responsible for defining, managing, and scaling the company's brand strategy and related systems.

Key Responsibilities:
  • Develop and implement brand architecture and naming systems, as well as brand platforms and core identities.
  • Oversee the governance of brand properties, ensuring consistency and compliance with brand standards.
  • Provide strategic brand counsel to guide decision-making for marketing and communications campaigns and activations.
  • Monitor and assess brand health, equity, and perception, using market intelligence to inform and adapt brand strategies.
  • Lead brand research and weave insights into relevant briefs, to inform marketing and brand strategy.
  • Manage direct reports, overseeing their performance, growth, and development.
Requirements:
  • Minimum of 12 years of experience in brand strategy, brand management, or related field.
  • Strong leadership skills with experience managing and developing high-performing teams.
  • Exceptional communication and interpersonal skills, with the ability to engage and influence senior stakeholders.
  • Strong project management skills with the ability to oversee multiple initiatives simultaneously.
About the Role:

This is an exciting opportunity to join a dynamic team and contribute to the development of the company's brand strategy. As a Brand Strategy Director, you will have the opportunity to work with a range of stakeholders across the firm, including team leads, marketing leads, and agency partners. If you are a strategic thinker with a passion for brand development and management, we encourage you to apply for this role.



  • Boston, Massachusetts, United States Chewy Full time

    Job SummaryChewy is seeking a highly motivated and experienced Senior Director, Brand Management Private Brands to lead our Private Brand Platform Teams. The ideal candidate will have a strong background working directly with a retail e-commerce business and be highly analytical, goal-oriented, and an effective leader in a fast-paced environment.Key...


  • Boston, Massachusetts, United States Life is Good Full time

    Job OverviewAt Life is Good, we're on a mission to spread optimism and make a positive impact. As our Director of Brand Creative, you'll play a crucial role in elevating our brand's look, feel, and voice across all channels. You'll lead a team of creatives to develop and execute effective upper, mid, and lower funnel creative assets for paid, owned, and...

  • Brand Director

    2 weeks ago


    Boston, Massachusetts, United States 24 Seven Talent Full time

    24 Seven Talent is partnering with a top global sportswear client to find a Brand Manager for an onsite position in Boston, MA.The ideal candidate will have at least 7-10 years of experience at a large organization, preferably in sportswear or retail.Key Responsibilities:Develop and execute seasonal marketing plans for North America, in partnership with...


  • Boston, Massachusetts, United States Mediabistro Full time

    Job Title: CRM Strategy DirectorWe are seeking a seasoned CRM Strategy Director to join our team. As a key member of our customer experience team, you will be responsible for developing and executing customer relationship marketing strategies that drive business growth and customer loyalty.Key Responsibilities:Develop and implement customer relationship...


  • Boston, Massachusetts, United States Vertex Pharmaceuticals Full time

    Job DescriptionThe Senior Director, Global Marketing of Vertex Pharmaceuticals is accountable for understanding the market landscape and the company's position within it. This role actively contributes to defining the strategy and performance goals of the portfolio and tracks performance against those goals.Key ResponsibilitiesDevelops the portfolio strategy...


  • Boston, Massachusetts, United States Arcaea Full time

    Director, Brand Marketing at ArcaeaArcaea is a pioneering beauty organization that emphasizes biology in its approach to crafting groundbreaking ingredients, products, and narratives. We are seeking a seasoned Director of Brand Marketing to spearhead the creation of marketing initiatives that enhance brand visibility and connect with consumers on a deeper...


  • Boston, Massachusetts, United States Arcaea Full time

    Director, Brand Marketing at ArcaeaArcaea is a pioneering beauty organization focused on biology-driven innovations, crafting unique ingredients, products, and narratives inspired by the natural world. We are seeking a seasoned Director of Brand Marketing to spearhead the creation of marketing initiatives that enhance brand visibility and connect with...


  • Boston, Massachusetts, United States KPMG Full time

    Associate Director, Compensation StrategiesKPMG is seeking a highly skilled Associate Director, Compensation Strategies to join our Talent & Culture organization. This role will lead the compensation strategy, design, and payout process for the Business Development (Sales & Alliances) organization.Key Responsibilities:Lead the compensation strategy, design,...


  • Boston, Massachusetts, United States X4 Pharmaceuticals Full time

    About X4 PharmaceuticalsX4 Pharmaceuticals is a biopharmaceutical company dedicated to developing innovative treatments for rare diseases. Our mission is to make a profound impact on people's lives by creating new medicines that address unmet medical needs.Job SummaryWe are seeking a highly experienced Senior Director, Brand Attorney to join our team. As a...


  • Boston, Massachusetts, United States First Citizens Bank Full time

    Job SummaryWe are seeking a seasoned marketing professional to lead our brand marketing efforts for business banking. As a key member of our team, you will be responsible for developing and implementing marketing strategies to drive business growth and customer engagement.Key ResponsibilitiesDevelop and execute comprehensive marketing plans to target...


  • Boston, Massachusetts, United States Digitas Full time

    Job OverviewDigitas is seeking a highly skilled and experienced professional to lead our social strategy efforts. As an Associate Director, Social Strategy, you will be responsible for developing and executing innovative social media programs that drive business results.Key ResponsibilitiesDevelop and implement social media strategies that align with client...


  • Boston, Massachusetts, United States Assent Full time

    About the RoleWe are seeking a highly skilled and experienced Pricing Strategy Director to lead our pricing strategy and operations. This individual will play a critical role in defining and executing pricing strategies that maximize revenue, profitability, and market share while ensuring alignment with our overall business objectives and customer value...


  • Boston, Massachusetts, United States 350 Full time

    Job Title: Global Director of ProductAbout the Role:We are seeking a highly skilled and experienced Global Director of Product to lead our product strategy and vision. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive product strategy that aligns with our organization's goals and...


  • Boston, Massachusetts, United States 350 Full time

    Product Director Job DescriptionAbout the RoleWe are seeking a highly skilled Product Director to lead our product strategy and vision. As a key member of our team, you will be responsible for developing and executing a long-term product strategy that aligns with our organization's goals and objectives.Key ResponsibilitiesDevelop and execute a product...


  • Boston, Massachusetts, United States OPEN Health Full time

    Job OverviewThe Director of Medical Strategy is a key position that reports directly to the SVP of Medical Strategy. This role is instrumental in shaping the strategic medical direction within OPEN Health's Scientific Communications division.Role SummaryThe Director is responsible for leading the creation of comprehensive Medical Affairs strategies and their...


  • Boston, Massachusetts, United States Ocean Spray Cranberries Full time

    Job Title: Brand Manager, Beverage InnovationWe are seeking a highly motivated and experienced Brand Manager to join our team at Ocean Spray Cranberries. As a Brand Manager, you will be responsible for leading the development and execution of our beverage innovation strategy, working closely with cross-functional teams to drive business growth and...


  • Boston, Massachusetts, United States Gartner Full time

    Job DescriptionThis Senior Director of Client Strategy role is responsible for driving business growth and setting strategy for global clients or major regional accounts that are of substantial strategic and revenue generating importance.The focus is on developing and executing sales strategies to drive new business within the account, meeting sales quotas,...


  • Boston, Massachusetts, United States Dana-Farber Cancer Institute Full time

    Job Title: Associate Director, Strategy and ImprovementAbout the Role:The Associate Director, Strategy and Improvement will play a key role in shaping and executing the strategic direction of the Division of Philanthropy at Dana-Farber Cancer Institute. This position will lead cross-divisional strategic projects to accelerate performance and drive growth,...


  • Boston, Massachusetts, United States 350 Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled and experienced Global Director of Product to lead our Product team and drive the development of our digital products. As a key member of our leadership team, you will be responsible for defining and executing our product strategy, aligning with our overall business goals and objectives.Key...


  • Boston, Massachusetts, United States X4 Pharmaceuticals Full time

    About X4 PharmaceuticalsX4 Pharmaceuticals is a leading biopharmaceutical company dedicated to developing innovative treatments for rare diseases. Our mission is to make a profound impact on people's lives by advancing cutting-edge science and technology.Job SummaryWe are seeking a highly skilled Senior Director, Brand Attorney to join our team. As a key...