Programmatic Media Advertising Manager
4 weeks ago
The Manager of Programmatic Media Advertising owns strategic planning and campaign execution for assigned clients. This role requires a strategic and tactical approach, generating insights for campaigns and implementing them with the support of Programmatic Analysts/Sr. Analysts.
Responsibilities:
- Effectively communicate digital strategies and rational for tactical approaches for each campaign
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients
- Develop, grow, and maintain relationships through exceptional client service
- Formulate proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation
- Partner with Analytics team on campaign measurement reporting and insights generation
- Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
- Work with media partners to ensure accurate platform implementation
- Troubleshoot issues on all pre-production and live campaigns
- Oversee campaign QA process
- Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
- Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts
- Attend client meetings
- Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications:
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of experience of directly related experience preferably in programmatic media
- Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Client facing experience with the ability to identify risks and effectively manage through issues
- Previous leadership/management experience is a plus
- Strong project management skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people To do powerful things, we offer powerful resources.
Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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