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Digital Marketing Strategist

2 months ago


Elizabeth, New Jersey, United States Printful Full time
About the Role

We are seeking a highly skilled Paid Marketing Strategist to join our team at Printful. As a Paid Marketing Strategist, you will be responsible for developing and executing marketing strategies to drive e-commerce sales for our clients across various industries.

Key Responsibilities
  • Develop and implement marketing strategies and campaigns on paid channels such as Google Ads, Amazon Seller Central, Meta Ads Manager, TikTok, and affiliate marketing.
  • Optimize paid marketing campaigns for performance across channels, including keyword selection, bid strategies, social media audiences, and creative.
  • Develop and maintain profitable paid marketing programs driving an optimal return on advertising spend.
  • Determine the most effective marketing mix to drive revenue for each client and propose incremental budgets as needed.
  • Monitor analytics and produce regular reports that draw actionable insights from data, presenting these reports to clients and fielding questions about the results.
  • Leverage data from multiple sources to understand the customer journey and make strategic recommendations for improvement.
  • Stay up-to-date with industry changes, standards, and best practices, implementing these changes in your day-to-day work and communicating them to clients and the internal team.
Requirements
  • BA/BSc in Marketing or related field.
  • 1+ years minimum experience in at least one of the following paid channels: Google, Meta, Amazon, TikTok, or affiliate marketing.
  • E-commerce experience is a plus, as is agency experience.
  • Self-starter with the ability to self-teach and proficiency with analytic tools such as Google Analytics.
  • Team player with excellent communication skills and ability to maintain excellent colleague and client relationships.
What We Offer
  • Unlimited PTO.
  • Remote working and flexible hours.
  • Medical, Dental, Vision Insurance.
  • Company-paid life insurance.
  • Short-term and long-term disability.
  • Generous employer match 401K.
  • Employee discounts for 300+ premium products.
  • Room for professional growth (conferences, workshops, mentoring, guest lectures).
AAP/EEO Statement

Snow Commerce provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Snow Commerce complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.