Director of Trade Marketing and Brand Ambassador
4 weeks ago
We are seeking a highly skilled Director of Trade Marketing and Brand Ambassador to lead our marketing efforts for Finlandia Vodka. As a key member of our team, you will be responsible for creating consumer impressions and awareness of the Finlandia Vodka portfolio through customer engagement.
The ideal candidate will have a strong background in sales and marketing, with experience in the beverage alcohol industry. You will be responsible for developing and implementing marketing strategies to drive sales and increase consumer awareness. This includes creating and executing supplier-approved programming based on market insights, national marketing platforms, and core objectives.
Key responsibilities will include:
- Overall corporate website management, including content development, engagement/usability, functionality roadmap, and analytics.
- Oversight of Finlandia Vodka's social media activities across multiple platforms.
- In conjunction with the Marketing & Business Development team, responsible for enhancing distributor relationships, resulting in increased on- and off-premises trade marketing activity to drive increased consumer impressions and awareness throughout the United States markets.
As a key liaison, you will act as an advocate for Finlandia Vodka at distributor marketing meetings, including making presentations on the marketing calendar and reporting results of new product introductions. You will also be responsible for communicating pricing, programming, and new items to the Unity Beverage Group network of distributors.
Requirements include a Bachelor's Degree or equivalent experience, with 3-5 years of experience in the beverage alcohol industry. You must be creative, have digital marketing experience, and be able to analyze ROI. Allied Beverage Group is an equal opportunity employer and evaluates qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, and other legally protected characteristics.
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