Affiliate Marketing Manager
6 days ago
Vivid Seats is seeking a highly skilled Affiliate Marketing Specialist to join our industry-leading performance marketing team. As a key member of our team, you will play a crucial role in managing and scaling our Affiliate channel, driving business growth and revenue through strategic partnerships.
Key Responsibilities- Establish and Maintain Relationships with media publishers, influencers, and other affiliate partners to drive performance and revenue growth.
- Negotiate and Manage Contracts and commission structures for affiliates to ensure optimal revenue streams.
- Manage Key Affiliate Partners to understand drivers of performance and identify opportunities to increase volume.
- Meet Regularly with Partners to strengthen relationships and drive business growth.
- Analyze Performance Data from affiliate networks and vendors to inform strategic decisions and optimize program performance.
- Provide Weekly Insights and Optimizations for each brand, including program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.
- Complete New Hire Orientation and gain the resources you need to be successful.
- Learn How Ticket Marketplaces Operate and how you will contribute to providing great experiences for our customers.
- Acclimate to Team and Company Norms, business objectives, and Vivid Seats values.
- Review Current Marketing Strategy and gain understanding of current and planned projects, cost, and expected results.
- Understand All Affiliate Strategies and current measurement platforms.
- Enhance Our Approaches, Methods, or Technologies to mitigate risks and improve efficiencies.
- Analyze Media Spend Mix across regions and strategies to help the company achieve a higher ROI on ad spend.
- Assist with a Testing Roadmap that includes scaling existing affiliate strategies and introducing new partners to the marketing mix.
- Design and Implement Process Improvements that positively impact the business.
- Establish Standard Operating Procedures for testing to effectively challenge legacy strategies and promote innovative ideas across affiliate.
- Compile Industry Challenges, News, Opportunities, and Trends for the team to utilize towards greater strategy development and optimization.
- Bachelor's Degree in Marketing, Advertising, or a Related Field.
- Proven Experience in Affiliate Marketing.
- Understanding and Experience with Large Affiliate Platforms such as Impact Radius.
- Understanding of Google Analytics.
- Demonstrated Ability to Creatively Conceive and Execute Strategic Project Plans.
- Proactive, Energetic, and Optimistic Disposition; strives to learn new skills and share knowledge with the team.
- Incredible Attention to Detail and ability to multi-task and coordinate several projects at once.
- Ability to Manage Multiple Tasks in a Rapidly Changing Environment.
- Team-Driven Mentality with intrinsic desire to learn from and support managers and peers.
- Creativity, Fearlessness, and Unwavering Commitment to Putting the Customer First, elevating the team and ownership over outcomes.
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