Senior Brand Manager

1 week ago


Boise, Idaho, United States Darigold Full time
Senior Associate Brand Manager

Darigold is seeking a dynamic leader and growth-oriented brand marketer to join our team in further establishing Darigold as a world-class brand.

Key Responsibilities:
  • Brand Champion: Lead efforts to elevate the Darigold brand with consumers, customers, and internal stakeholders.
  • Strategic Insights: Utilize consumer insights to develop and execute effective brand marketing and innovation strategies.
  • Marketing Strategy: Develop and implement comprehensive marketing strategies to drive awareness, conversion, and loyalty for the Darigold brand in the competitive value-added milk and coffee creamer space.
  • Innovation: Lead innovation and portfolio optimization projects with key stakeholders.
  • Performance Management: Analyze business performance metrics such as market share, volume, revenue trends, and competitive performance to optimize P&L and market growth.
  • Marketing Mix: Collaborate with cross-functional teams to develop and align on product features, pricing strategies, promotional plans, and financial performance goals.
  • Market Research: Partner with internal and external consumer insights partners to conduct qualitative and quantitative research to drive informed decision-making.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to assess feasibility, commercialize innovations, and successfully launch new products.
  • Customer Engagement: Develop compelling customer sell-stories to enhance omni-channel distribution and Darigold product performance.
  • Strategic Planning: Support leadership in strategic planning initiatives.
  • Leadership and Team Building: Be a positive and visible leader within the organization, fostering an inclusive, high-performing, and engaged team environment.
Requirements:
  • Experience: 3+ years of progressive experience in brand management and/or marketing, preferably within the Food & Beverage or CPG industry.
  • Strategic Acumen: Proven track record in executing strategic marketing initiatives, portfolio optimization, and new product development.
  • Financial Management: Strong understanding of marketing and financial principles with experience in P&L management.
  • Leadership Skills: Demonstrated ability to drive results, effective leadership, and cross-functional team collaboration.
  • Consumer Insights: Proficiency in consumer insights and primary research methodologies (e.g., concept testing, focus groups, home use testing).
  • Entrepreneurial Spirit: An innovative problem solver with a growth-oriented mindset.
  • Communication: Excellent communication skills with the ability to articulate strategies and insights effectively.
  • Education: Bachelor's degree required; MBA preferred.

This role offers a unique opportunity to make a significant impact on the growth and success of the Darigold brand nationally.

Benefits of Working at Darigold

We understand that as an employee, benefits that support you and your family in and out of work are important. We're proud to offer eligible positions a competitive total rewards package that includes:

  • Employer 401K contribution of up to 9%
  • Comprehensive medical, dental & vision benefits
  • Employer paid life & disability coverage
  • Paid time off and paid holidays
  • 8 weeks paid parental leave
  • Education assistance
  • Employee assistance program
  • Flexible hybrid working arrangement where applies (up to 2 days/week after initial 90 days and approval by hiring manager and HR)
  • Access to great dairy products & participation in our employee butter purchase program

We are committed to providing a workplace based on mutual respect where all employees feel included and can bring their best and authentic selves to work every day. We are proud to be an Equal Opportunity Employer and Affirmative Action Employer.



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