Senior Manager, Digital Marketing

2 days ago

Boise, Idaho, United States Darigold Full time
About the Role

Darigold is seeking a highly skilled and experienced Senior Manager, Digital Marketing to lead our digital marketing and e-commerce efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, consumer engagement, and revenue growth.

Key Responsibilities
  • Digital Strategy Development: Develop and execute holistic digital marketing strategies aligned with overall marketing objectives and business goals.
  • Media Planning and Buying: Lead the planning, negotiation, and execution of media plans across digital channels, including display advertising, paid search, video advertising, and programmatic buying.
  • E-commerce Strategy: Build a compelling, best-in-class Darigold e-commerce brand presence while developing and executing strategies to accelerate traffic, conversion, and sales growth through e-commerce channels.
  • Brand Positioning: Ensure the delivery of a compelling brand positioning, in collaboration with brand leaders, that resonates with target consumers across all touchpoints.
  • Campaign Management: Oversee the implementation and optimization of digital marketing campaigns, utilizing analytics tools to monitor campaign performance and analyze results.
  • Budget Management: Manage digital marketing and media budgets effectively, monitoring spending and optimizing allocation to achieve cost-efficiency and performance goals.
  • Leadership: Manage a marketing communications team, fostering a culture of collaboration, innovation, and excellence within the team.
  • Cross-functional Collaboration: Collaborate closely with brand management team leadership, creative services, and other functional departments to align digital marketing efforts with consumer business objectives.
  • Vendor and Agency Management: Manage relationships with digital advertising platforms, media agencies, technology vendors, and other external partners.
  • Analytics and Reporting: Utilize digital analytics tools to track, measure, and report on key performance metrics, developing regular performance reports and presentations for senior management.
Requirements
  • Experience: 5+ years of experience in digital marketing, media planning, or related roles, preferably within the Food & Beverage (or CPG) industry.
  • Digital Marketing & Media Planning: Proven track record of developing and executing successful digital marketing strategies and media plans with superior results.
  • E-commerce: Experience in e-commerce marketing, with a strong understanding of e-commerce platforms, growth strategies, and brand-building best practices.
  • Data Led Decision Making: Strong analytical skills, proficiency in digital marketing analytics tools, and ability to optimize spending for maximum ROI.
  • Creative Judgement: Solid creative experience, aptitude, and passion in best-in-class advertising.
  • Entrepreneurial Spirit: An innovative problem solver with a growth-oriented mindset.
  • Passionate Vision: Strategic thinker with a creative mindset and a passion for innovation in digital marketing and media planning.
  • Leadership Skills: Leadership experience with a demonstrated ability to lead and develop high-performing teams.
  • Communication Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and influence stakeholders with clarity.
  • Education: Bachelor's degree required; MBA preferred.
About Darigold

Darigold is a leading CPG brand committed to delivering high-quality dairy products and innovative marketing solutions. We offer a competitive total rewards package, including employer 401K contribution, comprehensive medical, dental & vision benefits, and paid time off and holidays. We are an Equal Opportunity Employer and Affirmative Action Employer, committed to fostering a diverse and inclusive workplace.

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