Addressable Media Strategist

4 days ago


Chicago, Illinois, United States IPG Mediabrands Full time
Job Title: Addressable Media Strategist

We are seeking a highly skilled Addressable Media Strategist to join our team at IPG Mediabrands. As a key member of our media planning team, you will be responsible for developing and executing successful media programs across addressable channels.

Key Responsibilities:
  • Develop and execute addressable media plans that drive business growth and customer engagement
  • Collaborate with cross-functional teams to identify and capitalize on new business opportunities
  • Provide expert guidance on audience strategies, optimization approaches, and campaign architecture
  • Lead the development and implementation of data-driven solutions to drive business outcomes
  • Manage and optimize media budgets to achieve maximum ROI
Requirements:
  • Proven track record of success in media planning and buying
  • Strong understanding of addressable media channels and technologies
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple tasks
  • Intermediate knowledge of data analysis and reporting tools
What We Offer:
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment
  • Recognition and rewards for outstanding performance

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual with a passion for addressable media, we encourage you to apply for this exciting opportunity.



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