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Digital Marketing Director

1 month ago

Chicago, Illinois, United States WTTW Inc Full time
Job Title: Director of Digital Marketing

WTTW Inc, a leading media organization, seeks an experienced Director of Digital Marketing to drive strategic marketing objectives and lead digital marketing efforts.

Key Responsibilities:
  • Create and execute digital marketing campaigns to increase audience and membership, with a focus on streaming viewership and monthly donors.
  • Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
  • Manage budget and agency partners to optimize performance.
  • Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints.
  • Optimize Google AdWords grant and propose strategic digital advertising budget.
  • Own KPIs for digital/email marketing and leverage Google Analytics to track and optimize digital performance.
  • Coordinate with direct response membership staff on omni-channel fundraising campaigns.
  • Work with digital, database operations, and gift processing departments to assess and implement improvements to existing backend processes.
  • Stay up-to-date with the digital landscape and recommend new ideas and strategies.
Requirements:
  • 7-10 years of experience in digital marketing, with emphasis on direct response.
  • Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
  • Proven success in managing digital advertising, including display, paid social, retargeting, and Google AdWords.
  • Working knowledge of email marketing platforms, CRM systems, content scheduling, Google Analytics, Facebook, and Twitter Analytics.
  • Working knowledge of Adobe Creative Suite products a plus.
Education:

B.A. or B.S. degree in marketing, fundraising, or related field.

WTTW Inc is an Equal Opportunity Employer. We are passionate about building and sustaining an inclusive and equitable working environment for all staff.