Digital Marketing Specialist

4 weeks ago

New York, New York, United States Croud Full time
Role Overview

Croud is a global digital marketing partner that combines data, technology, and creativity to drive business performance and growth for ambitious brands.

This is an exciting opportunity for a digital marketeer to join the New York Biddable team of our fast-growing digital marketing agency.

Located in the heart of Soho, our New York office is home to a group of highly skilled digital experts passionate about driving innovation and delivering great work for clients.

With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with leading brands across every industry sector.

Find out more about Croud NY

Key Responsibilities
  • Plan, create, manage, optimize, and forecast Google/Facebook Ads campaigns and accounts, including Search, Shopping, Social, YouTube, Discovery, and Programmatic/Display campaigns
  • Execute paid campaign processes from start to finish, including researching, planning, trafficking, troubleshooting, optimizing, and reporting
  • Establish strategies to deliver results against client goals and KPIs
  • Build and maintain strong relationships with clients, vendors, and internal stakeholders
  • Support business development by contributing to pitches and cross-selling Croud products to existing clients
  • Support the creation and delivery of flawless client-facing reports, based on accurate data and insightful analysis
  • Support the development and presentation of account development plans or roadmaps based on client campaign briefs or on client KPIs
  • Manage and develop Associates, including task delegation, training coordination, ad hoc constructive feedback, and Croud's career development framework process
Requirements
  • At least 2 years of experience in digital marketing, demonstrating deep experience and knowledge in digital account management with a track record of exceeding performance goals against sales-related KPIs
  • A paid search, paid social, or programmatic practitioner with strong technical skills and a minimum of 2 years of hands-on platform experience
  • Good knowledge of navigating and using Google Analytics (GA4)
  • Certified to at least Google Search Ads Professional, Shopping Certification, Facebook Ads, or equivalent
  • Excellent communication skills, both written and verbal
  • Proven problem solver who can support and manage clients' deliverables and projects to deadlines
  • Solutions-oriented with a growth mindset
  • Strong numeracy and analytical skills, with impeccable attention to detail
  • Enjoy and understand working with data, especially via Microsoft Excel
  • Bachelor's degree in marketing, business admin, or related major a plus

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