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Amazon PPC Specialist
2 months ago
IHL Group is seeking a highly skilled Amazon Pay Per Click (PPC) Specialist to join our team. As an Amazon PPC Specialist, you will be responsible for creating, managing, and optimizing Ads primarily on Amazon, Google, and Walmart.
Key Responsibilities:
- Utilize advertising software such as Helium10 for keyword research and analysis.
- Monitor budgets and adjust them accordingly to ensure optimal campaign performance.
- Analyze and optimize Sponsored Ad campaigns to achieve desired results.
- Familiarize yourself with Search Engine Optimization (SEO) strategies to improve campaign visibility.
- Conduct competitor analysis to identify opportunities and stay ahead of the competition.
- Continuously monitor campaign performance and suggest ongoing optimization strategies to hit and exceed assigned Key Performance Indicators (KPIs).
- Stay up-to-date on new trends and capitalize on new revenue opportunities to optimize client retention.
Requirements:
- 2+ years of experience and proven results with Amazon PPC.
- Intermediate knowledge of Shopify and Walmart marketplace.
- Intermediate knowledge of Microsoft Excel.
- Advanced experience with Amazon Seller Central.
- Proficient with Amazon Sponsored Ads and display advertising.
- Deep knowledge of Google Ads.