Digital Marketing Strategist for Endocrinology
3 days ago
We are seeking a seasoned Digital Marketing Strategist for Endocrinology to join our team at Corcept Therapeutics. In this critical role, you will develop and execute comprehensive digital marketing strategies to support our endocrinology products.
Responsibilities- Media Strategy and Planning: Lead media strategy development, investment planning, scope, and capacity planning to drive business growth.
- Media Operations: Oversee media engagement, operations, and integration of novel media capabilities that individualize customer strategy and promotional execution.
- Performance Monitoring: Provide comprehensive key performance indicators (KPIs) oversight and regularly present insights to the broader marketing team to support informed decision-making and strategic alignment.
- Collaboration: Partner with other marketing functions to translate branded/unbranded and KOL development strategic direction into a comprehensive digital, multi-channel tactical plan.
- Thought Leadership: Serve as a thought leader within the organization, providing insights and guidance on best practices, trends, and opportunities in media marketing.
- Experience: 12+ years of experience in digital marketing, media planning and execution, marketing automation, or marketing, with at least 3 years in the field of pharmaceutical/biotech.
- Education: Bachelor's degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field. Advanced degree (MBA, MS) is a plus.
- Skills: Strong knowledge of digital / non-personal promotions market dynamics and a deep understanding of media platforms, including paid search, organic search, lead generation aggregator partners, social media, programmatic display, digital video, and Connected TV.
We offer a competitive salary range of $209,700 - $246,700, depending on your qualifications and experience. As a headquarters-based position, we also provide excellent benefits and opportunities for professional growth.
The pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.
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