Senior Product Marketing Strategist
6 days ago
Company Overview
Zuora, a leader in the Subscription Economy, is revolutionizing the way businesses operate. Our mission is to empower companies to build recurring relationships with their customers, fostering sustainable growth and success.
The Opportunity
We are expanding our product marketing team to reach new audiences, drive business growth, and uplevel our impact across Zuora. As a Senior Product Marketing Strategist, you will play a crucial role in developing and executing go-to-market strategies that resonate with our target markets.
Key Responsibilities
1. Conduct market research, analyze trends, and distill insights to inform marketing, sales, and product decisions.
2. Develop in-depth expertise on complex products, highlighting pain points, solutions, and value propositions to engage various audiences.
3. Craft compelling positioning statements that persuade target groups at events, drive sales, and convince prospects to become customers.
4. Collaborate with cross-functional teams to create high-impact deliverables, such as strategic content, product launches, and mid-funnel product collateral.
5. Influence product direction by understanding market needs and buyer behaviors, ensuring alignment between product innovations and market trends.
6. Measure and make strategic recommendations to continuously improve the product marketing function.
Requirements
- 3-8+ years of experience in product marketing, solutions marketing, or related roles.
- Strong analytical skills, with an interest in geeking out over technologies and simplifying complexity for diverse audiences.
- In-depth knowledge of B2B software buying processes and the value of product marketing in driving business outcomes.
- Proven ability to sell into Finance, executive-level personas, and senior-level IT personas, as well as create raving fans among internal stakeholders.
- Excellent verbal, written, visual/presentation skills, with strong project management, problem-solving, writing, and communication skills.
- Strategic and tactical team player with autonomy, ownership, and a willingness to learn and grow.
Benefits
Zuora offers a comprehensive compensation package, including a base salary of $112,000 - $168,000 USD, depending on qualifications, experience, and location. Additionally, we provide a range of benefits, including flexible work arrangements, professional development opportunities, and a commitment to diversity, equity, and inclusion.
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