Digital Media Strategist
3 weeks ago
We are seeking a highly skilled Digital Media Strategist to join our team at Zambezi's Scale division. As a Paid Social Strategist, you will play a crucial role in supporting the day-to-day operational success of our paid social activations.
The ideal candidate will have 1-2 years of experience in Paid Social and possess hands-on executional experience in-platform. Advanced knowledge of Meta Business Manager is required, while experience with performance marketing, Google Analytics, and Facebook/Instagram platforms is a plus.
Key Responsibilities:
- Develop paid social media strategies that align with client goals and objectives
- Research and identify audience insights, emerging trends, and platform innovations to inform campaign strategies
- Setup and launch campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
- Monitor campaign performance and provide data-driven insights for optimization to meet or exceed KPIs
Requirements:
- Advanced knowledge of Meta Business Manager: Ads Manager and Events Manager (Pixel & CAPI)
- Experience with performance marketing (specifically in e-commerce, lead gen, B2B)
- Excellent data analytics skills
- Passionate about staying ahead of the curve in social media trends, tools, and innovations
- Strong ability to prepare presentations and share with internal stakeholders
Salary and Benefits:
The salary range for this position is $60,000-$70,000 per year, depending on experience and qualifications. We also offer comprehensive benefits, including medical, dental, vision coverage, and open PTO policy.
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Digital Media Strategist
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Digital Commerce Strategist
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