Digital Media Strategist

3 weeks ago


Culver City, California, United States Zambezi Full time
Zambezi's Scale Division: A Modern Media Practice

We are seeking a highly skilled Digital Media Strategist to join our team at Zambezi's Scale division. As a Paid Social Strategist, you will play a crucial role in supporting the day-to-day operational success of our paid social activations.

The ideal candidate will have 1-2 years of experience in Paid Social and possess hands-on executional experience in-platform. Advanced knowledge of Meta Business Manager is required, while experience with performance marketing, Google Analytics, and Facebook/Instagram platforms is a plus.

Key Responsibilities:

  • Develop paid social media strategies that align with client goals and objectives
  • Research and identify audience insights, emerging trends, and platform innovations to inform campaign strategies
  • Setup and launch campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, and others
  • Monitor campaign performance and provide data-driven insights for optimization to meet or exceed KPIs

Requirements:

  • Advanced knowledge of Meta Business Manager: Ads Manager and Events Manager (Pixel & CAPI)
  • Experience with performance marketing (specifically in e-commerce, lead gen, B2B)
  • Excellent data analytics skills
  • Passionate about staying ahead of the curve in social media trends, tools, and innovations
  • Strong ability to prepare presentations and share with internal stakeholders

Salary and Benefits:

The salary range for this position is $60,000-$70,000 per year, depending on experience and qualifications. We also offer comprehensive benefits, including medical, dental, vision coverage, and open PTO policy.



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