User Acquisition Marketing Lead

2 weeks ago

Mountain View, California, United States BETTER SLEEP, INC. Full time
The Opportunity

At BetterSleep, we are the innovators behind the app that has transformed the sleep experience for over 65 million individuals worldwide. Our offerings include a sleep tracker, soothing sounds, guided meditations, and sleep stories, all accessible in more than six languages. Our mission is to empower people to enhance their lives through improved sleep.

Why Join Us?

We are on a journey to revolutionize sleep. By merging exceptional content, advanced technology, and data-driven product development, we continuously learn, adapt, and enhance our services.
We are committed to a culture of growth, both professionally and personally. Our agile team structure allows you to make a significant impact and shape your career from the outset.
We prioritize the well-being and professional development of our team, recognizing that the success of our business is intertwined with individual growth. You will experience a fast-paced, flexible environment that challenges you daily.

What We Seek

We are in search of a highly intelligent, driven, and analytical individual with a proven history of user acquisition and growth for large-scale online mobile applications.

The ideal candidate will possess the ability to discern patterns from external data and identify noteworthy trends within the app marketplace, providing insightful recommendations for design and product enhancements.

This individual should have experience in expanding B2C app and web subscriptions through various media channels, including partnerships, paid social, and paid search initiatives.

Key Responsibilities

- Develop, implement, and optimize advertising campaigns with substantial budgets.
- Proactively identify and evaluate innovative opportunities for campaign enhancement.
- Explore and test new marketing channels and platforms.
- Manage diverse partnerships with various publishers and brands.
- Participate in ASO optimizations and experiments.
- Strive for increased volume and margins through ongoing optimization.
- Analyze complex data to derive meaningful insights for actionable decisions.
- Maintain high performance by regularly monitoring campaign results and making necessary adjustments.
- Collaborate with designers, data scientists, and the product team throughout the marketing funnel.
- Analyze algorithms, techniques, and statistical models for predictions in a dynamic data environment.
- Contribute to the overall marketing strategy by sharing data, results, and ideas.
- Enjoy teamwork, camaraderie, and pride in contributing to a product that positively impacts society.

What You Will Not Do

- You will not be concerned with financial constraints or fundraising timelines; we are fully funded and focused on success.
- You will not be limited to your designated role; involvement in product, marketing, and business strategy is encouraged.
- You will not encounter office politics or negativity; we foster a positive work environment.
- You will not experience burnout; we value a sustainable work-life balance.

Requirements

- Bachelor’s or Master’s degree in a quantitative field such as statistics or a related discipline.
- Experience in a consumer subscription business, preferably in Health & Fitness or Streaming.
- Minimum of 5 years managing large-scale mobile user acquisition campaigns in a performance-driven setting.
- Proficiency in managing paid social and search advertising campaigns.
- Experience in managing partnerships to drive app downloads and subscriptions.
- Familiarity with ASO and its effectiveness in revenue growth.
- Proficient in web analytics tools like Google Analytics or MixPanel.
- Strong analytical skills and proficiency in Excel.
- Collaborative, results-oriented, and eager to succeed.
- Excellent numerical aptitude and passion for data analysis.
- Strong marketing sense and understanding of consumer interaction.
- Tech-savvy with exceptional communication skills.

Bonus Skills

- Experience with SQL and database manipulation.
- Experience working with influencers or talent.

Benefits

- Competitive salary and compensation package.
- Comprehensive health, dental, and vision coverage.
- Retirement plan with employer matching.
- Extensive perks program.
- Commuter and lunch benefits, FSA accounts, and Employee Stock Purchase Programs.
- Free access to Tele-health and BetterHelp services.
- Provision of necessary hardware/software for productivity.
- A supportive and enjoyable team environment.
- Contributing to a mission that helps people lead better lives every day.

At BetterSleep, we celebrate diversity and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer.

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