Lead Event Marketing Strategist

2 weeks ago

Mountain View, California, United States Elastic Full time

Elastic is a pioneering open-source search organization that drives enterprise search, observability, and security solutions utilizing a unified technology stack deployable in various environments. From document retrieval to infrastructure monitoring and threat detection, Elastic transforms data into actionable insights in real-time and at scale. A multitude of global organizations, including major names like Barclays, Cisco, eBay, and NASA, rely on Elastic for their mission-critical systems. Established in 2012, Elastic operates as a distributed company with a diverse team of Elasticians worldwide.

Our Corporate Marketing Team at Elastic is dedicated to crafting and executing exceptional events and experiences that position Elastic as a trusted partner for the world's leading organizations. We are in search of a seasoned and innovative Lead Event Marketing Strategist who excels in collaboration and possesses a wealth of ideas, ready to engage in every detail necessary for success. In this prominent role, you will play a key part in managing our global schedule of third-party conferences and proprietary events aimed at enhancing Elastic's brand visibility, nurturing lead interactions, and generating new sales prospects.

Your Responsibilities

  • Overseeing the planning and execution of events from inception to completion, ensuring meticulous attention to logistical details to maximize engagement and value.
  • Managing vendor relationships and collaborating with agencies and service providers to efficiently achieve event objectives.
  • Partnering with marketing, sales, and engineering teams to align their business goals with the company's branding and messaging strategies.
  • Developing and overseeing event budgets, monitoring expenses, and ensuring cost-effectiveness.
  • Working closely with Procurement to negotiate contracts with vendors and service providers, ensuring optimal resource utilization and compliance with InfoSec and Privacy standards.
  • Measuring return on investment, audience engagement, and feedback to evaluate outcomes, identify improvement opportunities, and enhance future events for an outstanding attendee experience.
  • Proactively identifying and mitigating potential risks associated with events, creating contingency plans and safety protocols to address unforeseen challenges.

Qualifications

  • Over 10 years of experience in B2B marketing or event management, demonstrating the ability to engage effectively with users and leadership.
  • Proficient in leading, creating, and presenting a long-term vision, supported by a strategic approach to achieve it, with a business-oriented focus that facilitates executive engagement.
  • Proven success in collaborating with cross-functional teams, approaching challenges with a solutions-driven mindset.
  • Dynamic, adaptable, and focused on delivering tangible business results, with a visionary perspective to align event objectives with corporate priorities.
  • Experience in executing integrated, ROI-focused marketing and lead generation initiatives.
  • Self-motivated with exceptional organizational and time management skills, demonstrating keen attention to detail and foresight in processes.
  • Commitment to refining small details and surpassing user experience expectations.
  • Prior collaboration with sales teams, showcasing an understanding of how to support and enhance their efforts.
  • Data-driven approach, with experience in analyzing campaign outcomes to derive actionable business insights.
  • Ability to multitask and cater to various stakeholders in a fast-paced work environment.
  • Willingness to travel up to 40% of the time and effectively manage a remote work setting.

Physical Requirements

  • Capability to exert up to 50 pounds of force to lift, carry, push, pull, or move objects.
  • Ability to endure extended periods of standing or sitting at events.

Compensation for this position is structured as a base salary without a variable compensation component. The typical starting salary range for new hires in this role is $128,200-$202,900 USD, with potential variations based on geographic location and other factors.

Elastic is committed to fostering a diverse and inclusive workplace. We believe in the importance of employee well-being and strive to provide competitive benefits across regions. Our offerings include health coverage, flexible work arrangements, generous vacation days, and support for community engagement initiatives.

As an equal opportunity employer, Elastic welcomes individuals from diverse backgrounds and is dedicated to creating an accessible and inclusive experience for all candidates.

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