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Lead Technical Product Marketing Strategist

2 months ago

Mountain View, California, United States Workato Inc Full time
Senior Technical Product Marketing Manager

We are seeking a highly skilled Senior Technical Product Marketing Manager to enhance our product marketing initiatives and solidify our position as a frontrunner in the Enterprise Automation Platform sector.

About Workato

Workato stands out as a premier integration and automation platform, renowned for its simplicity and robust capabilities, tailored for large enterprises. Our low-code/no-code approach empowers users across the spectrum to effortlessly automate workflows across diverse applications and databases.

Recognized as a leader by Forrester and Gartner, we proudly serve over 7,000 of the world's leading brands. Our commitment to fostering a trust-driven, flexible culture encourages every team member to take full ownership of their responsibilities. We prioritize innovation and seek collaborative individuals eager to contribute to our growth.

We also value the importance of work-life balance, offering a vibrant work environment and a comprehensive benefits package to support our employees both professionally and personally.

Key Responsibilities

In this pivotal role, you will:

  1. Lead Product Launches: Collaborate closely with Product Management to develop and execute comprehensive launch strategies that resonate across the organization.
  2. Create Technical Content: Serve as the technical expert, crafting compelling presentations, whitepapers, and other resources that articulate the value of our products to technical audiences.
  3. Develop Product Positioning: Align automation trends with our technology to create impactful messaging and positioning for key use cases.
  4. Engage with Customers: Act as a thought leader, demonstrating our products to prospects and customers through various channels.
  5. Conduct Competitive Analysis: Stay informed on market trends and competitive offerings to create insightful content that highlights our differentiators.
  6. Foster Cross-Functional Collaboration: Work alongside product, engineering, and marketing teams to deliver educational materials that support our go-to-market strategies.
Qualifications

The ideal candidate will possess:

  • A Bachelor’s degree in Computer Science, Computer Engineering, or a related technical field.
  • 5-7 years of experience in technical product marketing, with a proven track record in cloud, application development, or IT operations.
  • Expertise in relevant technologies, including cloud computing, microservices, and automation.
  • Exceptional writing skills for creating technical documentation that balances accuracy with clear messaging.
  • Strong presentation abilities, comfortable engaging with diverse audiences.
  • A customer-centric mindset, capable of developing materials that resonate with target audiences.
  • Self-motivation and the ability to manage multiple projects in a fast-paced environment.

Join us in shaping the future of enterprise automation with your expertise and passion.